Laura Machanic


Laura Machanic serves as chief financial officer at New Target and is responsible for the overall financial management of the company. She oversees all financial and accounting processes and reporting as well as related corporate functions including human resources, benefits, insurance, internal auditing, and long-term financial planning. She brings more than 18 years of finance, sales, and operations experience to the position, after serving as the company’s CEO until January 2016, when she sold a majority interest in the company to New Target’s executive management team. She has led the company through two strategic acquisitions of related firms as well as the 2016 buy-in of her executive management team.

Laura co-founded New Target in 1998 with Rudi Ottina of Milan, Italy, and bought out Ottina in 2001. She grew the company into one of the Washington, D.C. area’s leading web development firms based on her vision of delivering the highest quality solutions and customer service experience to New Target’s clients. Building an exceptional team of people to meet this challenge was the cornerstone of her vision.

A native of Alexandria, Virginia, Laura is a graduate of Choate Rosemary Hall in Wallingford, Connecticut, and Columbia University in New York. She represents the fourth generation of entrepreneurs in her family. When not at the office, Laura is likely to be enjoying time at her family’s historic home on the Eastern Shore of Maryland, traveling with her husband, at the theater or ballet with her mom, or talking shop with her dad.


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