Our Leadership

Rachel Wilson Leadership

Rachel Wilson

Creative Director

With a decade of agency experience crafting brands, Rachel Wilson leads the passionate team of designers at New Target. Located in Orange County, CA, her background encompasses a wide range of work, including the design and development of brand identities, logos, websites, marketing campaigns, custom illustrations, packaging solutions, brochures, print materials, wayfinding systems, and signage. Communication is one of Rachel’s most valuable skills as a designer – the ability to listen, strategize, and adapt based on client needs and input.

Rachel holds a B.S. degree in Studio Art from Biola University, with an emphasis on drawing and painting. Her background in fine art instilled her love for the fundamentals – color, layout, composition, and attention to detail.

On her days off, you may find Rachel reading a sci-fi book on the beach, board-gaming, painting, or enjoying an over-the-top breakfast with her husband who’s a great cook!

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