Brand Discovery

Brand discovery is the foundational process of uncovering your organization’s authentic identity, voice, and value proposition. It’s not just about creating a logo or tagline—it’s about deeply understanding who you are, what you stand for, and how to communicate that meaningfully to your audience. At New Target, we use this discovery process to ensure your digital presence is genuine, resonant, and future-ready.

Our process is both qualitative and data driven. We conduct in-depth stakeholder interviews, analyze your current brand positioning through audits and SWOT analysis, review competitor brands, forecast trends, and leverage real user behavior data. It’s a 360-degree evaluation that informs every creative decision moving forward.

Stakeholder interviews uncover the internal perspectives and lived experiences that often go untapped. By talking with your leadership, team members, and key partners, we uncover your brand’s hidden strengths and the values that matter most allowing us to craft a brand narrative that feels authentic and unifying.

We combine qualitative insights with quantitative data to build a brand that’s not only emotionally compelling but strategically sound. Using analytics tools, we uncover customer behaviors, content engagement patterns, and market opportunities that shape a smarter, more targeted brand strategy.
Explore how data informs our marketing strategies.

Absolutely. Through competitor landscaping and trend forecasting, we identify what others in your space are doing—and more importantly, what they’re not. This enables us to position your brand in a distinctive and future-forward way, ensuring that you don’t just compete—you lead.

You receive a comprehensive brand strategy roadmap—a guide that includes audience personas, brand positioning statements, SWOT findings, tone of voice guidance, visual direction, and more. This becomes the strategic blueprint for everything from your website design to your content marketing and beyond.
See how brand discovery powers our creative services.

With team members from both the East and West Coasts, we bring a wide range of aesthetics, attitudes, and creative perspectives to the table. From bold and fast-paced to thoughtful and experimental, our diversity fuels fresh ideas and inspired solutions.
But no matter where we’re working from, we share one unified focus: delivering exceptional results for your project.
Want to see how those coast-to-coast vibes come together? Check out this fun video for a peek behind the scenes!