Data Visualization

Communicate complex data and relationships quickly with informative and meaningful visual stories.

Charts and graphs haven't been this cool since recess.

Data visualization enhances stories. Our goal with every project requiring data viz is to create an experience that connects with people’s hearts and minds. This often means integrating a website or digital experience into a third-party system that houses the data needed to emphasize key points of your story, and then creating a visually inspiring way to tell it.

We understand the power of an integrated experience and how to turn data into memorable visual experiences that both engage and delight users at the same time.

From interactive maps that show your scale or program’s impact to data dashboards to digital annual reports that show your reach, we use data to tell stories. We use data visualizations to show value. And we use data to make complex information digestible to your online audiences.

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Partnerships Matter

Since our founding in 1998, our team has created integrated digital experiences. From dashboards that pull real-time stock data to maps that show physical locations and projects to full project dashboards and reports steeped in detailed data, we’ve helped organizations and their audiences make sense of the numbers and turn data into compelling stories. We’re comfortable using leading tools like Tableau, Flourish, Power BI, Highcharts, and more.
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Using data to save forest globally.
WRI’s Global Forest Watch program works tirelessly to reverse deforestation, restore degraded lands, and eradicate illegal harvesting of wood products. New Target helped WRI release the first edition of its annual flagship publication, the Global Forest Watch (GFW) as an immersive digital experience rooted in data.

Frequently Asked Questions

Why is data visualization important for my organization’s digital strategy?

Data visualization turns complex information into intuitive, engaging stories that users can quickly understand and act upon. Whether you’re showcasing your program’s impact, audience reach, or performance metrics, visualizing your data ensures your message is not only seen—but remembered. At New Target, we craft experiences that connect emotionally and intellectually with users through compelling visual storytelling.

What types of data visualizations do you create?

We design a wide range of data visualizations tailored to your goals and audiences, including:

Interactive maps to illustrate geographic reach or program activity

Dashboards for real-time data display and decision-making

Infographics for quick visual summaries

Digital annual reports that showcase achievements in an engaging format

Charts and graphs embedded into websites or microsites

Each visualization is customized to ensure clarity, accessibility, and visual appeal.

How do you make sure data visualizations are both beautiful and useful?

We blend aesthetic design with functional clarity. Our team uses principles of visual hierarchy, color theory, and UX design to ensure that each visualization is not only visually appealing but also easy to understand. Every chart, map, or graph is tailored to serve a specific purpose, whether that’s storytelling, performance tracking, or advocacy.

Can you integrate data visualizations with third-party systems or live databases?

Yes. We specialize in creating integrated digital experiences. This often means pulling live or regularly updated data from third-party platforms (like CRMs, CMSs, or open data APIs) and presenting it dynamically on your site. This ensures your visualizations are always relevant and up to date—whether you’re displaying impact stats or live dashboards.

Who are data visualization services ideal for?

Our data visualization services are especially valuable for:

Nonprofits and foundations looking to demonstrate impact

Associations and membership organizations needing to communicate reach and value

Government agencies with open data or performance dashboards

Corporate and e-commerce brands tracking customer behavior or sales data

Educational institutions publishing annual reports or research findings

If you have complex data and a story to tell, we can help you tell it more effectively.

How do you approach creative projects and campaign execution?

Our process is all about balancing big ideas with meticulous execution. We start with bold creative ideation and follow through with pixel-perfect attention to detail—because effective marketing isn’t just about the concept, it’s about getting every piece right.
From brainstorm to launch, we build campaigns one thoughtful detail at a time.
Want to see our process in action? Watch this fun video for a behind-the-scenes look.