Interactive Design

Interactive design goes beyond aesthetics—it’s about creating engaging digital experiences that respond to user input and behavior. At New Target, we design dynamic websites with animation, motion, and interactivity that guide users through intuitive journeys, encouraging exploration and increasing conversions. When users actively engage with your site, they’re more likely to remember your brand and take action.

Our interactive design process is collaborative and data informed. It includes:
• Workshops and brainstorming sessions to align on goals and creative direction
• User journey mapping to understand how visitors move through your site
• Prototyping and user testing to validate design decisions in real time
• Analytics-driven refinements based on real user behavior
The result is a digital experience that is beautiful, functional, and optimized for engagement.

Animations aren’t just for flair—they enhance usability and reinforce brand identity. Thoughtful motion design:
• Draws attention to key actions (like CTAs)
• Smooths transitions between content
• Creates visual hierarchy and flow
• Adds personality and emotional connection
Our team designs motion that complements, not distracts—ensuring your interactive elements support conversion goals and brand storytelling.

Yes. When done strategically, interactive design can lead to measurable improvements in:
• User engagement
• Time on site
• Bounce rates
• Conversion rates
We use analytics to continuously optimize interactive features so they contribute to your business objectives—not just your visual appeal.

Our interactive design services are ideal for:
• Nonprofits wanting to tell compelling stories and drive action
• Brands aiming to create memorable digital experiences
• Associations and membership platforms improving user flow and engagement
• E-commerce and service-based businesses enhancing product discovery and conversion

We start by understanding your brand story, goals, and audience. Every element—animations, transitions, hover effects, scroll interactions—is tailored to reflect your brand’s personality and guide your users meaningfully. Our goal is to design digital experiences that feel like a natural extension of your identity, resonating with your users at every touchpoint.

Our process is all about balancing big ideas with meticulous execution. We start with bold creative ideation and follow through with pixel-perfect attention to detail—because effective marketing isn’t just about the concept, it’s about getting every piece right.
From brainstorm to launch, we build campaigns one thoughtful detail at a time.
Want to see our process in action? Watch this fun video for a behind-the-scenes look.