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Digital Insights Blog

If you’re looking for digital insights on the latest web design trends, digital marketing approaches, ecommerce technologies, and industry-specific digital solutions, you’re in the right place.
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Does a Micro Site Work For Your Association?

  • September 11, 2020
A microsite is a small group of pages with a unique address and links. It usually acts as a subdivision of a larger online

Gamification in Web Design?

  • September 10, 2020
It seems as if everyone loves to play games on their computers or devices. The kids love Fortnite and their parents like Tetris and

Drupal Is Good for Your Business

  • August 26, 2020
When you’re thinking through what your business needs to do to be successful in your field, invariably you hit on the same points that

How to Identify Your Online Competitors

  • August 10, 2020
If you’re in the restaurant game, it’s fairly easy to scope out your competition. Primarily it’s local and their product can be quickly and easily

How Do I Optimize My Website for Voice Search?

  • August 9, 2020
Voice search is changing the ecommerce game, especially now with the rise of virtual voice assistants such as Google Assistant, Amazon Alexa, Microsoft Cortana,

What Is a Demand-Side Advertising Platform, and How Does It Work?

  • August 4, 2020
A demand-side platform (DSP) is an automated buying platform where advertisers go to purchase banner ads on websites, mobile ads on apps and the

Why Use Chatbots on Your Website

  • August 3, 2020
You’ve probably interacted with a chatbot whether you know it or not. For example, you’re at your computer researching a product and a window

What Is a Fully Managed Hosting Environment?

  • July 26, 2020
We have someone else provide the maintenance services on our vehicles when we could do it ourselves. It’s the same with many things in our lives.

How Marketing Funnels Get Nonprofits More Donations

  • July 25, 2020
There’s a lot that nonprofit organizations can learn from their counterparts in the for-profit world. Business budgeting, goal forecasting, and A/B testing for marketing

10 Tips to Achieving Better Google Search Results

  • July 9, 2020
You’re a Googler, admit it. You are one who Googles. And you’re quite good at it. Or are you? Maybe instead of pulling up

What Is a Digital Agency and What Makes It Great?

  • July 1, 2020
Gone are the days where a well-placed, clever, and creative ad can move the needle, inspire members, or build an audience. Think 1950s Lucky

What Is Infinite Scrolling?

  • June 16, 2020
How best to present the pictures, information, and data on your website is a huge topic that involves far more than the scope of

What is CX and Why Is It Important?: Part I

  • June 12, 2020
Customer experience—or “CX” as it’s known, refers to the customer’s overall sentiment of every interaction that they have with your company. Each interaction builds

Separation of Concerns in Web Design and Development

  • May 26, 2020
Separation of Concerns (SoC) is a design principle for separating a software program into distinct sections such that each section addresses a separate “concern”

What Is SSL?

  • May 19, 2020
I n the computer world, it means Secure Sockets Layer.Have you ever noticed that some URLs start with http:// while others start with https://? That

Findability vs. Discoverability

  • May 17, 2020
Findability and discoverability are words that we use as a part of our “KM” or knowledge management strategy. A KM strategy is a plan

Removing Unused Modules in Drupal 8

  • May 14, 2020
One of the important aspects of keeping your Drupal 8 site up-to-date, secure, and performing well is to remove unused modules. Protect Security: Every

How Often Should Nonprofits Ask for Donations?

  • May 5, 2020
If you are a nonprofit organization, you are looking year-round for creative and respectable ways in which to solicit donations from your donor base.

How to Create a Google My Business Page

  • April 19, 2020
You can be a new business owner or taking over one that hasn’t stayed up with the times or just waking up from a

Your Business Got a Bad Review. Now What?

  • April 1, 2020
It happened. Your business got a bad review online. Well, not that bad, but bad enough to make you cringe a little. You’ll most likely experience

The Best Way to Get Local Customers

  • March 25, 2020
Getting local customers is easy, just like losing weight is easy. If you simply follow the instructions, you’ll be successful. If you have the drive, steely determination and
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Southern California

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Irvine, CA 92618
949.656.3645

Washington D.C. Metro

6363 Walker Lane
Suite 330
Alexandria, VA 22310
703.548.3433

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