Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 12 min read
Citizens expect government websites to be as intuitive and user-friendly as the best commercial sites they visit. When someone goes online to renew a driver’s license, apply for benefits, or
- 7 min read
Paid search success doesn’t come from the volume of keywords you target—it comes from intentionality. Many advertisers throw broad match terms into Google Ads and hope something sticks. But wishful...
- 5 min read
Drupal 11 is here, and with it comes a new wave of opportunities for site builders and development teams to create faster, more efficient, and better-designed websites. With a revamped...
- 6 min read
Understanding your audience is no longer a marketing luxury—it’s the linchpin of success. While many organizations have built personas to represent their audience, these models too often remain superficial: a...
- 3 min read
We’ve seen food, travel, and even dog Instagram accounts these days. If people make multiple social accounts for all aspects of their lives, why shouldn’t you have multiple social media...
- 3 min read
The first 10 seconds of a user’s page visit are critical in their decision to stay or leave a website. During these first seconds, users are extremely critical, and if...
- 3 min read
International website structures have a significant impact on the effectiveness of your global digital strategy. Not only is it a very technical decision, but also you must also connect your...
- 3 min read
Do you know what you’re posting, blogging, and sharing with your followers this week? How about next week? Next month? An editorial calendar is a workflow that helps content creators...
- 3 min read
A component library is super handy, especially when your goal is to scale fast. When you want to optimize development across platforms, definitely consider using a component library. Component libraries...
- 3 min read
Micro-interactions, while small events, make a large impact. They effectively communicate ethos and brand identity, all while strengthening relationships with your customers. These small but habit-forming interactions make for an...
- 4 min read
A conversion funnel, sometimes referred to as a sales or marketing funnel, is a term to describe the different stages of a buyer’s journey potential customers have to go through...
- 3 min read
How do you know if a page, or any element on a page for that matter, scrolls? Well, an obvious sign is if it has a scrollbar. But what if...
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