Healthy Schools Healthy People

Make handwashing fun again.
Healthy Schools, Healthy People is dedicated to supporting school systems with tools to help reinforce hand hygiene and cleaning practices to prevent the spread of infectious disease and reduce related absenteeism.


The American Cleaning Institute (ACI) and the Centers for Disease Control and Prevention (CDC) teamed up to teach the importance of handwashing and good cleaning practices. The old website was a dated resource library of printable posters, handouts, and more, but did little to engage their audience.


New Target expanded the brand guide for the program and created a flexible, engaging, website that’s easy to use and provides digital resources and games in addition to the traditional poster and handout downloads.
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Through discovery, we gained a strong understanding of the importance of digital tools and their usage in today’s classrooms. This knowledge allowed us to propose resources and games that work for the intended audience of classroom students.

Website Design

Our design process focused on usability and discoverability. We also wanted to reinforce the feeling of cleanliness and tip our hat to the flow of water through the use of subtle animations. Designing with smaller Chrome books and tablets in mind, we simplified layouts and created a bright, cheerful, clean, website that influences real-world behaviors for users.


We chose WordPress for this website because of its intuitive admin interface and flexible framework.

Creating games that work across browsers and devices required attention to detail. From simple quizzes to drag and drop sorting games to a word search that allows users to highlight the letters in a grid to find handwashing terms, our development team brought our creative vision to life in a unique, fun website.

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How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.