IIE Scholar Rescue Fund
Connecting cultures digitally. The Institute of International Education’s Scholar Rescue Fund (IIE-SRF) is the only global program that arranges and funds fellowships for threatened and displaced scholars at partnering higher education institutions worldwide.
Challenge
IIE-SRF needed to reconnect its branding and global mission to its digital presence.
Solution
New Target created a new website that captured the IIE-SRF essence and tells its story through data, imagery, and personal stories.
Strategy
From a technological standpoint, we needed to provide a more flexible system to administer content.
Throughout our discovery process, we got to know the IIE-SRF audience and their needs. We learned what connects with them and drives them to act. As a result of our discovery process, we created a website that includes nudges for visitors and presents emotional stories in ways that encourage people to act.
Website Design & Creative Vision
We created a clean website that allows visitors to engage with the content and dig deep into the IIE-SRF mission. As part of this process, we removed distractions and created organized pages and a visual hierarchy that guides visitors to the information they’re looking for.
The streamlined user experience with the addition of several colors to the color palette gives the site a hopeful feel. Creating a site that adheres to the WCAG 2.0 standards was a priority for the IIE-SRF team and something that informed many of our decisions throughout the design and development process.
Development
This project included a migration from Drupal to WordPress. We selected WordPress as the CMS to power this solution in part because of its content authoring capabilities.
The site uses a multi-language switcher that helps provide access to the non-English speaking community around the world and Power BI provides data visualizations.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
