National Council For The Social Studies

The civic thread that binds a nation.
To inspire and support educators, students, and social study specialists, NCSS needed a content management system (CMS) that’s easy to use and included tools to add and optimize media across their website.


The National Council for the Social Studies has an enormous responsibility as the largest professional association in the country devoted solely to social studies education. Given this charge, the organization had difficulty managing its website content and ensuring users could find what they needed.


Through a robust discovery phase, New Target helped NCSS create a discovery engine powered by a taxonomic scheme and Apache Solr. The New Target design team created a modular approach for pages that provided flexibility and structure with the goal of allowing users to easily find what they’re looking for.

mobile view of a case study highlighting the donation process on the ncss (national council for the social studies) website.
desktop view of a case study on the ncss (national council for the social studies) website home page.


We created a content migration strategy that easily allowed content to be consolidated, categorized, and migrated into their new system.

We created user journeys and flows identifying the appropriate nudges necessary to convert. The website has a lot of content, so we knew we needed to focus on discoverability of both web pages and PDFs. 

Website Design & Creative Vision

From the start, we wanted to ensure that NCSS’s mission was known when someone lands on the website. To accomplish this, we focused on the use of simple, human-centered imagery. 

From intuitive navigation to visual hierarchy and clear buttons, we created a website design that’s easy to navigate and drives visitors to convert. 

To show the depth of content created by NCSS, we created a stream of content that allows users to feel the liveliness of the organization. This approach allows visitors to discover relevant content and to use tags and filters to provide a better user experience.


We chose Drupal to power the website. To provide a seamless member experience, we integrated the site MemberMax allowing SSO (Single Sign-on) and ensuring members have access to the personalized content. We used a combination of contributed modules along with custom modules that provide vital functions including the SSO integration, footnotes, shortcuts, granular permissions for Paragraphs, and more.

comprehensive view of a case study demonstrating the impact of the national coucil for social studies (ncss).

How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.