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Search Marketing

Increase your search ranking, optimize your creative, and get discovered.

Own search,
increase visibility, &
convert clicks.

We’ll help increase your search marketing rankings, optimize your search listings, and improve your active qualified traffic. Our team focuses on how to help you get discovered by humans and search bots in the best way for your organization. 

Our disciplined, data-driven search marketing approach sets you up for success. We analyze, strategize, implement, test, and evolve to improve your search rankings. 

Through SEO and SEM, we’ll help maximize your exposure to your most qualified audience. 

Contact us to find out how we can work together to increase your reach, expand your influence, and drive more conversions. 

seo and aeo

How we increase your visibility.

When SEO is paired with search advertising, you can truly own a SERP. From responsive text ads to call-only ads, we’ll help you connect and convert users starting with search.

We create content (and empower others to do the same) that adds value to people; content that ranks well and engages with people; content that’s structured in a way that works and ranks.

Off-Site SEO

We help you increase your visibility on search by increasing your visibility across websites and platforms. Having an off-site SEO strategy and plan is imperative to ensuring your content has the maximum reach and your domain authority is high. 

Technical SEO

Conversions require clicks and having a plan to improve click-through rates (CTR). We’ll work with you to identify where your users are dropping off and implement solutions to improve CTR throughout your user journey. 

We’re a Google Partner certified agency. We’ll take your digital reporting to the next level with Google Analytics 4 by setting it up, defining goals & conversions, and integrating all your first and third-party data sources into the web’s best analytics tool, GA4.

CTR Optimization

Our integrated team creates websites that convert. A big part of this is ensuring there’s a strong technical SEO foundation in place. From site speed to responsiveness to structured data and usability, our team prioritizes technical SEO in everything that we do. 

We help nonprofits maximize their search efforts through Google Grants. From bidding strategists that allow you to increase CPC to ad variations that allow you to connect with donors, we’re here to help you expand your brand and increase your online giving. 

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GOOGLE PARTNER

We’ve been a Google Partner for over a decade and have Google Ads, Google Analytics, Google Tag Manager and digital marketing certified experts on staff. 

We’ll help maximize your exposure to your most qualified audience, the right way. 

standard solar logo white
Creating a more sustainable energy future.
Standard solar is a national leader in renewable energy. They use their resources and expertise to increase the development, funding, ownership, and operation of commercial and community solar projects nationwide. New Target has helped Standard Solar stay top of mind through a robust search marketing effort that delivers.

Frequently Asked Questions

What’s the difference between SEO and SEM, and do I need both?

SEO (Search Engine Optimization) focuses on improving your website’s visibility organically through content creation, technical improvements, and backlinks. SEM (Search Engine Marketing) includes paid strategies like Google Ads to drive targeted traffic instantly. At New Target, we recommend a combined approach for optimal results—SEO builds long-term authority, while SEM gives you immediate reach and control on the SERP.

How does New Target improve our search engine visibility?

We use a disciplined, data-driven strategy that includes on-site SEO, off-site SEO, technical SEO, and paid search advertising. Our team optimizes everything from your website content and structure to your ad campaigns and conversion paths, ensuring you’re discoverable by
both people and search engines.

What is technical SEO, and why is it important?

Technical SEO ensures your site is structured in a way that search engines can easily crawl and index. This includes improving site speed, mobile responsiveness, structured data, and usability. It also directly impacts user experience and click-through rates—two factors that influence your search ranking and conversions.

Can you help us measure the ROI of our search marketing campaigns?

Yes. As a Google Partner certified agency, we specialize in implementing and customizing Google Analytics 4 (GA4). We’ll define key goals and conversions, integrate first- and third-party data, and build reports that track the impact of your SEO and SEM efforts—giving you clear visibility into ROI and performance.

Do you offer search marketing support for nonprofits?

Absolutely. We help nonprofits leverage Google Grants, which offer up to $10,000 per month in free Google Ads spend. We provide strategic guidance on bid strategies, ad creative, and conversion optimization to help you reach donors, raise awareness, and increase online giving.

How do you approach content creation for SEO?

We create content that’s both valuable to users and optimized for search engines. This includes keyword-rich landing pages, blog content, and structured on-site copy that’s easy to navigate and rank. We also empower your team with SEO best practices, so your internal content efforts align with search goals.

Where is your marketing team based?

Our marketing team operates out of two creative hubs—Washington, DC, and Southern California—but we also proudly embrace remote work. This flexibility allows us to hire the most talented people no matter where they live, expanding our reach beyond the boundaries of our physical offices.
Whether someone is based in the city or tucked away in a small town, we function as one seamless, collaborative team—connected by purpose, not just proximity.
Want a peek behind the scenes? Check out this fun video to see how our team gets things done from wherever they call home!!