Every business wants to be remembered; every business wants to be known. They all strive to find a special place in your heart, whether it’s for an amazing product or wonderful customer service.

Any company that wants to accomplish this pays close attention to branding because it won’t be able to keep its sales up if its customers, or potential ones, don’t like or know the brand.

Minimalism can be seen in almost every market segment. Minimal branding has grown in popularity as one of the most prominent design schemas today. It is sleek, discreet, and carefully created. This approach has now surpassed aggressive, detailed marketing as the new go-to strategy for many brands. Minimalism has made its impact and continues to rise in popularity, from huge brands like Apple to local brick-and-mortar businesses. It’s reflected in curated Instagram profiles, Facebook advertisements, and landing page design layouts, fusing the physical and digital worlds into a singular minimalist package.

Minimalism is more than just simplifying; it may be just as time-consuming and difficult to define as more traditional branding. To pull it off well, it demands careful curation and a solid sense of the company’s personality and brand.

What is Minimalism?

At its foundation, minimalism is about having less. It began as an art and music movement after WWII, but its significance and style have grown beyond the founding members’ ideologies. Minimalism is defined by eliminating unnecessary design features, leaving only the foundation or objective of the project you’re working on. It can be applied to everything from music to architecture to, of course, branding.

Minimalism as branding is a shift from the traditional definition of minimalism. Instead, it adopts the movement’s basic concepts and creates a unified, cohesive structure that emphasizes clean, uncomplicated designs with great attention to detail. Minimalism is more than just choosing a single color scheme for an entire website or using photos with white backgrounds to highlight the product. Instead, it’s a blend of subtle design and clear ideas that come together to create a clean, precise, and accessible format.

Minimalist Content

Clear intentionality basically means that the designers behind the brand have a solid understanding of the company’s brand. Everything from the company’s personality to its ideal customers to how it handles customer service is part of the brand. Before moving your company toward minimalist branding, it’s important to have your brand already figured out. A creative brainstorming session can help you strengthen your branding while also making it easier to develop content in the future. If you are unsure where to start or have trouble figuring out your brand identity, contact us, and we can help! 

Minimalism is almost entirely concerned with content. Text and visuals go hand in hand when it comes to minimalist content. For example, you don’t want bright, vivid visuals mixed with stiff, professional text content, especially when minimalism leaves little area to clarify cognitive dissonance. Minimalism necessitates selection and thought.

This means getting specific and creative for content creators. Just because there isn’t much there doesn’t mean there isn’t much creativity going on. The text should be concise and to-the-point yet still reflect the company’s brand and personality. Because minimalist websites rarely feature a lot of text, the text that is included must be well-written and easy to integrate. Clean and clear imagery should demonstrate exactly what the business wants the audience to see.  For example, if you’re selling candles, a photograph of a room full of furniture with one of your candles on the table isn’t as direct as a photograph of the candle itself. It’s a delicate balance between appealing visuals and emphasizing the product.

Consistency Is Key

Consistency is another crucial aspect of minimalism. Because the message is at the heart of every branding or design decision, it must be consistent across all digital platforms and printed materials. For organizations trying to make the transition to minimalism, this often entails a total redesign of their branding materials or a gradual but detailed transformation that occurs across the entire business, one step at a time. Minimalism can’t be done halfway; otherwise, the minimalist elements will just look half-created.

Consistency across the board, on the other hand, does not have to be boring. There’s a misunderstanding that minimalism is exclusively serious, yet establishing a minimalist branding scheme can be a lot of fun. Because there is less to rely on, design decisions like color, layout, space treatment, typography, functionality, and imagery tend to hold more weight.

How to Use Minimalistic Content to Help Your Brand Message

Organize Content

An emphasis on images is essential for capturing your audience’s attention. Rather than using lists or text-heavy information, organize your content using icons or graphics. Pictures tell a story in a second, which your audience then recognizes and processes rapidly. It gives their brain a desirable focal point while also making a powerful statement. If your viewers need some extra guidance, use taglines and concise captions to accompany your icons.

Communicate Key Points

Provide information to your customers that will not confuse or overwhelm them. Only the most essential information, such as research, statistics, and pricing or services, should be relayed in written content, which should be limited to two to five sentences. This more so goes for marketing messages, but these typically have a significant effect on your brand message as well.

Make It Simple

It’s tough to convey information to your customer effectively if it’s presented in a way they don’t understand. When it comes to capturing your customers’ attention, an overwhelming presentation of obscure language and overwhelming data may fall short. It might be difficult for a knowledgeable party, such as your business, to interact with a less knowledgeable customer base.

Branding and a good brand message are vital for any successful business, no matter the type or size. Whether you only have a website or a strong social media presence, minimalist content has been one of the most popular recent branding trends. Minimalism can result in stunning, intuitive branding that has a strong emphasis on clean, simple design and content. Although it may appear relatively straightforward, a successful minimalist brand campaign requires quite a bit of effort. However, this extra effort is definitely worth it, and at New target, we can help you create a minimalist content strategy that will do wonders for your branding.

With offices in Washington, D.C. and Los Angeles, Ca., New Target provides digital strategy, digital marketing, web design, web development, branding, website hosting, and creative services for prominent nonprofits, companies, and government.