4 Ways Shortform Videos Can Amplify Your Mission

In the digital world, nonprofit organizations must stay current with marketing trends in order to attract new donors and volunteers. One of the most effective ways to do this is through creating shortform video content. Shortform videos are concise and have a clear purpose that can be used to your organization’s advantage.


Creating Effective Videos

When creating shortform video content for your nonprofit organization it is important that you keep your message concise and engaging. These types of videos should tell a story and evoke emotion from the viewer while still conveying the desired message in an appropriate amount of time. It also helps if your video has visuals that draw in viewers such as graphics or images related to your cause or mission statement. Ultimately, when creating shortform video content remember that less is more; focus on quality over quantity so that viewers get the point immediately without having too much information thrown at them all at once.

Benefits of Shortform Videos

1. Easily digestible

Shortform videos are effective because they are easily digestible and can capture attention quickly. Shortform videos typically last no more than 10 minutes, but even much less than that can be highly effective. Additionally, due to their length, shortform videos are cost efficient and allow the viewer to consume information quicker than long-form videos or text-based content. Lastly, there is a wide variety of platforms you can use for hosting these types of videos such as YouTube or Vimeo.

2. Increase visibility

One of the biggest benefits of using shortform videos to promote your organization is that it can help you increase visibility in search engine result pages (SERPs). When someone searches for a term related to your nonprofit’s mission, having a video appear among the results will draw attention and potentially bring more visitors to your website or donation page. Additionally, many social media platforms such as Facebook and Instagram prioritize video content over other types of posts, so incorporating videos into your online strategy can help ensure that your messages are seen by more people.

3. Improve engagement

Shortform videos are also great for improving engagement with viewers. Because they are relatively short and usually entertaining, they have the potential to capture viewers’ attention quickly and keep them engaged throughout the entire video. This makes them an ideal medium for telling stories about your organization or highlighting particular causes or campaigns that need support. In addition, having an emotionally resonant message in a shortform video will make potential donors feel connected to your mission and more likely to contribute their resources or time.

4. Engage with donors

Finally, creating shortform videos can be an effective way to engage with current donors while simultaneously attracting new ones. Videos allow nonprofits to showcase their impact in ways that may not be possible through other types of communication such as text or images, making them all the more powerful when it comes to communicating with donors who may not have seen firsthand how their donations are being put to use. By providing donors with personal stories about how their contributions are making an impact in real peoples’ lives, nonprofits can create stronger relationships with current supporters and foster loyalty from newcomers as well.

Importance of Sharing Content

It’s important to give your audience access to the video content you create by sharing it on social media platforms such as Twitter or Instagram. Posting on multiple platforms allows more people access to your message as well as potential donors who may not have been exposed otherwise. Additionally, make sure you include relevant hashtags related to your cause so viewers can easily find it when searching for topics related to what you’re campaigning for!


Utilizing shortform video content can be incredibly beneficial for nonprofits looking for quick yet impactful ways of getting their message across while engaging with current and potential donors alike. Remember that quality is key so make sure you put the effort into making an effective yet concise story about what sets you apart from other organizations out there. 

A global team of digerati with offices in Washington, D.C. and Southern California, we provide digital marketing, web design, and creative for brands you know and nonprofits you love.

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