Powerful Social Marketing Strategies for CPG Food Brands

Social Marketing Strategies for CPG

In the crowded consumer packaged goods (CPG) market – especially for food and beverage products – social media has become a make-or-break arena for brand success. Why? Today’s consumers increasingly discover, research, and even purchase new foods through social platforms. In fact, social media is now the number-one channel for product discovery across all age groups.

Roughly 1 in 4 consumers prefer to find new products via social networks over any other method, and over 20% have bought something based on an influencer’s recommendation. These trends underline a simple truth: if you want your CPG food brand to thrive, a strategic social media presence is essential.

This comprehensive guide explores effective social marketing strategies tailored for CPG food brands – from foundational tactics every brand should nail down, to emerging trends that are reshaping how food products are marketed online. We’ll delve into building your brand story, crafting engaging content, leveraging SEO and influencers, and harnessing new features like social commerce.

Whether you’re a marketing professional at a large food company or an owner of a growing artisanal food brand, these insights will help you refine your social media strategy. 

Why Social Media Matters for CPG Food Brands

Social media isn’t just a trendy marketing add-on for food brands – it’s often the lifeblood of brand awareness and consumer engagement in the modern era. Consider that for decades, big food brands relied on TV commercials, in-store displays, and word-of-mouth to build recognition. Now, those moments of discovery increasingly happen on Instagram, TikTok, YouTube, and Pinterest, where drool-worthy food photos and viral recipe videos reign supreme. If shoppers don’t encounter your new snack or sauce on their feeds, they may not encounter it at all.

Changing consumer behavior is driving this shift. A HubSpot trends report noted that consumers are even bypassing search engines like Google and going straight to TikTok or Instagram to search for products and ideas. For a health food or gourmet condiment brand, this might mean someone now searches TikTok for “protein snack ideas” or “best hot sauce” expecting to find authentic reviews and recipes. If your brand’s content isn’t part of those search results or social conversations, you’re missing out on a huge audience.

Moreover, social media allows CPG food companies to turn products into experiences. It’s one thing to see a jar of sauce on a store shelf; it’s another to watch a 15-second recipe clip of that sauce transforming a dish, or to see a friend post about how that sauce made their BBQ party special. Through stories, images, and videos, food brands can engage multiple senses and emotions – tapping into nostalgia, hunger, curiosity, or health aspirations – in ways static ads can’t. The result? Stronger emotional connections and brand recall. As one article on New Target’s Digital Insights blog put it, CPG brands must “take full advantage” of consumers’ content consumption on social media to build awareness and stay successful.

Finally, let’s not forget competition and shelf space. In grocery aisles, dozens of products fight for attention. Social media is an extension of that shelf – but with infinite space and creative possibilities. Smaller or newer food brands can level the playing field with creative social campaigns that cost a fraction of a national TV spot.

A nimble hot sauce startup with a clever TikTok challenge can outshine a legacy brand that’s slow to adapt. In short, social media marketing offers unparalleled reach and targeting for CPG brands willing to embrace it. Now, we’ll discuss how to do exactly that, starting with the core strategies every brand should have in their toolkit.

Building a Strong Foundation: Core Social Media Strategies for CPG Brands

Before chasing the latest trend, food marketers need to nail the fundamentals. Building a strong foundation on social media ensures that all your campaigns – trendy or traditional – rest on solid ground. Let’s explore the core strategies and best practices that successful CPG food brands consistently use.

Know Your Audience and Choose the Right Platforms

Effective social marketing starts with understanding your target audience and meeting them where they already spend time. CPG food products can appeal to very different demographics depending on the category – the social media habits of a teenager looking for new snack foods versus a millennial parent researching baby food are worlds apart. So, begin by defining your buyer personas: Are you targeting health-conscious young adults? Busy moms? Gen Z foodies? Each segment may gravitate to a different platform and content style.

Choose your platforms strategically. Rather than spreading yourself thin across every network, focus on the 2–3 platforms that align best with your audience and product. For visually appealing foods (think colorful beverages, decadent desserts, artisanal goodies), Instagram is a natural fit for glossy photos and short videos. Instagram also skews towards younger adults and has thriving communities for food lovers and home cooks. TikTok, on the other hand, has exploded as a hub for food hacks, recipe challenges, and viral food trends – especially among Gen Z and younger millennials. If your product lends itself to fun, quirky video content (did someone say unique chip flavors or a new ramen hack?), TikTok can drive massive awareness quickly.

YouTube is ideal for longer-form content like cooking tutorials, chef collaborations, or behind-the-scenes looks at how your product is made. Meanwhile, Pinterest shouldn’t be overlooked for food brands; it’s essentially a visual search engine where millions go for recipe inspiration and meal planning. If you have a recipe-friendly product, sharing pinnable recipe cards or food styling ideas on Pinterest can funnel interested cooks straight to your site or store.

And yes, Facebook still matters – particularly for reaching a slightly older demographic or establishing community groups. Many family-oriented or legacy CPG brands maintain active Facebook pages to share recipes, run contests, and engage loyal fans. Additionally, Facebook’s event and group features can be useful (for example, a coffee brand might host a Facebook Live demo or manage a private group for die-hard fans to share brew tips).

Don’t forget Twitter (now sometimes more broadly referred to as X) if your brand benefits from real-time engagement or a witty brand voice – some food brands use Twitter to handle customer queries or jump into trending conversations (think of fast-food brands notorious for their Twitter banter).

Key takeaway: Identify where your core consumers hang out and focus your energy there. It’s better to have a robust, engaging presence on a couple of platforms than a mediocre one on five. 

Craft an Authentic Brand Voice and Story

On social media, authenticity is currency. Users scroll through polished ads and corporate messaging constantly, but they stop for content that feels human, relatable, or aligned with their values. CPG food brands have a great opportunity here: food is personal. It connects to culture, family traditions, health goals, daily routines – all rich fodder for storytelling. To leverage this, develop a distinct brand voice and narrative that resonates with your audience on a personal level.

Start by defining your brand’s story and mission. Ask: what inspired your product? What values does your company stand for (quality ingredients, sustainability, community)? Use those elements to shape a narrative. For example, if you’re a family-owned bakery brand, your social content can share that heritage – throwback photos of the original bakery, introductions to the founders or bakery staff, and stories of how grandma’s recipes inspired today’s products. This not only differentiates you from faceless competitors, but also gives consumers a reason to emotionally invest in your brand. As marketing experts often say, people don’t just buy products; they buy the story behind the products.

Tone of voice matters just as much. Decide how you want to sound on social – perhaps warm and friendly, playful and witty, or expert and informative – and keep it consistent. A great case study is Oatly, the plant-based milk brand, known for its witty, irreverent voice on social media. Oatly doesn’t sound like a stodgy corporation; it sounds like a clever friend who isn’t afraid to poke fun or spark conversation.

Their Instagram captions and tweets often use humor and cheekiness to engage followers, making the brand feel more like a personality. At the same time, Oatly boldly shares content about sustainability and health, staying true to its core values. This combination of playfulness and purpose has helped Oatly stand out in a crowded dairy-alternative market by building a community that shares its values and its sense of humor.

Authenticity also means transparency. Modern consumers, especially in the food sector, crave honesty about what they’re consuming. Use social platforms to pull back the curtain on your brand: share behind-the-scenes looks at product development, show your team in action, discuss how ingredients are sourced or how recipes are crafted. Tillamook, an Oregon-based dairy brand, has excelled at this. By humanizing their brand on social media – sharing stories of the farmer-owners, posting videos from inside their creamery, and increasing their posting cadence with genuine, down-to-earth content – Tillamook managed to elevate its status from just another dairy CPG to a lifestyle brand with devoted fans. They frequently leverage user-generated posts (like customers’ photos enjoying ice cream) and respond with a personable tone, reinforcing that real people stand behind the brand.

Consistency and authenticity in voice build trust over time. Remember, trust is the backbone of brand loyalty – especially in food, where consumers literally ingest your product. If your social presence consistently feels like a trustworthy friend sharing useful tips or interesting stories (rather than a sales robot), you’ll nurture a community of followers who stick around and advocate for you.

Create Engaging, Visual Content (Because Food is Visual!)

When it comes to food marketing, the old adage “we eat with our eyes first” rings true on social media. Scrolling through a feed is a visual experience, so show, don’t just tell. The most successful CPG food brands invest in creating engaging visual content – from appetizing photos to catchy videos and even interactive graphics – to stop thumb scrolls in their tracks.

High-quality imagery is a must for showcasing food products. Whether it’s a beautifully styled shot of your granola bowl topped with fresh berries or a close-up of someone taking a gooey bite of your chocolate bar, crisp and colorful visuals can trigger cravings and curiosity. Aim for a consistent visual style that matches your brand vibe: maybe it’s bright and playful, or rustic and homey, or sleek and modern. Many brands create style guidelines for social photos (e.g. color palettes, composition rules) to ensure their Instagram grid looks cohesive and recognizable at a glance. For example, a premium organic juice brand might use natural lighting and vibrant fruit arrangements to convey freshness and quality in every post.

Short-form videos, however, are arguably the king of engagement right now. With the dominance of TikTok, Instagram Reels, and YouTube Shorts, audiences have come to love snackable videos – and food content performs especially well. There’s a reason why recipe hacks and “food porn” clips rack up millions of views. Videos quickly capture attention (often more than still images) and are highly shareable, which boosts brand visibility. Importantly, they cater to short attention spans by delivering a punch of content in under 60 seconds.

CPG brands can leverage this by filming quick recipe ideas, “tips and tricks” using their product, or even whimsical behind-the-scenes moments (e.g. a day in the life at the factory, condensed into a fun reel). For instance, a sauce brand might do a 30-second video of three creative ways to use their sauce – a stir-fry, a dip, and a marinade – set to catchy music. This not only demonstrates product versatility but also gives value to the viewer (quick meal inspiration), increasing the chance they’ll save or share the post.

When producing videos for social, optimize for the platform experience. That means vertical format for most platforms (9:16 aspect ratio), and capturing attention in the first 1–2 seconds with an interesting visual. Given that many users watch with the sound off (imagine someone scrolling Instagram in a public place or just multitasking) it’s wise to include captions or text overlays highlighting key points. For example, if you post a silent overhead video of a recipe being made, overlay text could list ingredients or steps so viewers can follow along without audio.

Additionally, place your product and branding early in the video – social media users won’t wait around for a slow reveal. You want them to know what brand is providing this cool recipe or tip right from the start, otherwise they might scroll past before getting to the payoff.

Aside from photos and videos, consider interactive content to boost engagement. Many platforms allow features like polls, quizzes, question stickers (on Instagram Stories), or live streaming. A cereal brand could run a Story poll on “Which new flavor would you try: A or B?” to both engage fans and do quick market research. A snack brand might host a Facebook/Instagram Live Q&A with a nutritionist or chef, taking questions from the audience – a great way to provide value and humanize the brand in real time. Even a simple Twitter poll or a “Caption this photo” contest can spur comments and shares, telling the platform’s algorithm that your content is worth showing to more people.

Lastly, mix up your content to keep it fresh. Rotate through different content types – product-centric posts, lifestyle shots, educational bits (like nutrition info or ingredient sourcing stories), user-generated features, and pure entertainment posts (like food memes or holiday greetings). This variety ensures your feed doesn’t feel like a repetitive advertisement. Social media is a bit of a long-term relationship with your audience; variety and spontaneity keep that relationship interesting.

Engage and Build Community (Don’t Just Broadcast)

Social media is a two-way street. Brands that treat it as a pure broadcasting channel – blasting out content but never responding or engaging – miss the point and potential of these platforms. Particularly for food brands, which often garner enthusiastic fan followings, it’s critical to actively engage your audience and build a community around your product.

Start with the basics: respond to comments and messages! If someone takes the time to leave a compliment (“These cookies are my kid’s favorite snack!”), acknowledge it with a thankful reply or even a repost in your Stories (“We’re so glad @HappyMom123 – thanks for sharing the love!”). This kind of genuine interaction shows that there are real people behind the brand who care about customers. Similarly, if a customer asks a question (“Is this product gluten-free?” or “Where can I find this?”), a quick reply can be the difference between a sale or a lost customer.

Timely, helpful responses – even just within comments – signal strong customer service. It moves the brand-consumer relationship from transactional to more personal, which boosts loyalty and positive perception. Many consumers will remember that the brand actually talked with them, not just at them.

One of the most powerful community-building tactics is leveraging user-generated content (UGC). Encourage your customers to share their own photos, videos, or stories featuring your product. This can be done informally (e.g. a gentle nudge in captions: “Tag us in your posts for a chance to be featured!”) or via structured campaigns (like a hashtag challenge or a contest).

UGC is marketing gold for a few reasons: it’s essentially free content for you, it provides social proof to others, and it makes the contributors feel valued and heard. In surveys, consumers consistently say they trust content from “people like me” more than brand-created ads. By reposting a customer’s mouthwatering photo of your product or sharing a testimonial tweet in your Stories, you showcase authentic enthusiasm that other potential buyers find credible.

Case in point: RXBAR grew from a scrappy startup to a major player largely by fostering a community of fitness enthusiasts and healthy eaters online. They often regrammed customers’ posts of creative ways to enjoy their protein bars, and they encouraged fans to share recipes using crumbled RXBARs in oats or yogurt. This created a sense of camaraderie – customers weren’t just buying a bar, they were joining a lifestyle community that swaps tips and ideas. The result was a loyal fan base and a ton of organic content that kept the brand’s social presence lively (without huge ad spend).

Another example: Tillamook (the dairy brand mentioned earlier) frequently shares fan photos of gooey grilled cheese sandwiches or decadent sundaes made with their products. By shining a spotlight on their fans, they send the message that the customer is the hero of their story, which in turn encourages more fans to post and tag them. It’s a virtuous cycle of engagement. In fact, user-generated content often becomes a central pillar of social strategy for CPG brands because it not only fills the content calendar but also fosters a genuine community feeling.

To cultivate community, you can also create dedicated spaces or programs. Some brands start Facebook Groups for their superfans (for example, a hot sauce brand might host a group where heat-loving foodies swap recipes and the brand drops in with sneak peeks of new sauces). Others have ambassador programs or insider clubs – invite your most passionate fans to be part of a special panel that gives feedback or tests new flavors. These initiatives deepen the brand-consumer relationship and turn loyal customers into brand advocates who spread the word for you.

Above all, listen and adapt. Social listening tools (or even just paying attention to comments and tags) can alert you to trends or issues. Are multiple customers asking for a vegan version of your product? Maybe it’s time to consider R&D for that. Did a user’s video about an unconventional way to use your product go viral? Amplify it, give them a shout-out, and explore if that use-case is something to officially promote. Some innovative product ideas and marketing angles have actually come from attentive brands noticing what their community is doing or saying.

In summary, the more you engage and involve your audience, the more they will invest in your brand’s success. Engagement isn’t just a “nice to have” metric – it’s the groundwork for loyalty and word-of-mouth growth.

Balance Organic Content with Paid Social Advertising

While organic (unpaid) social media efforts can work wonders, the reality is that many platforms’ algorithms limit organic reach for business accounts. That’s why a well-rounded social marketing strategy for CPG brands often mixes organic content with strategic paid promotion. Paid social advertising ensures your message reaches a larger and highly targeted audience – which is particularly useful for new product launches, promotions, or reaching demographics you haven’t yet captured organically.

For food brands, social media advertising offers incredibly granular targeting options. You can target ads by location (handy if your product is regionally distributed or launching in select markets), by interests (e.g. people who follow health and fitness pages for a protein snack brand, or people who like “Baking” for a chocolate chip brand), behaviors (like grocery buyers or online shoppers), and demographics (age, gender, family status, etc.). This means your advertising dollars go toward showing your delicious content specifically to those most likely to crave it.

For example, a gluten-free cereal brand could run Facebook ads targeting users who have shown interest in gluten-free living, health food stores, or related brands – a far more efficient spend than a billboard that everyone drives past.

Use paid ads to complement your organic content. If you have a post doing exceptionally well organically (say an Instagram Reel that’s getting lots of shares), consider putting some budget behind it to reach even more people while it’s hot. Platforms like Facebook and Instagram make it easy to promote an existing post. This can sometimes be more effective than a pre-fabricated ad because the content is proven to resonate.

Additionally, run ads for specific objectives: perhaps a short video ad highlighting a new flavor, with a “Shop Now” button leading to your online store; or a carousel ad that tells a quick story about your brand’s heritage, aiming to grow brand awareness.

One key tip from New Target’s experience with CPG clients: make the creative count. In the fast-scrolling social feed, ads need to grab attention immediately. Use bold imagery, clear product shots, and if it’s video, put the most eye-catching scene in the first 2 seconds. Also, incorporate your branding (logo or product) visibly and early – you want viewers to remember who you are even if they don’t click through.

Given that many social videos play muted by default, overlay short text captions or use subtitles to convey your message without sound. For instance, an ad for a new sparkling water flavor might start with big text on screen: “New! Zero-Sugar Strawberry Kiwi” as the can pops open in the background.

It’s worth noting that social ads can deliver solid ROI for CPG brands when done right. Studies have found that social media advertising yields an average of about $2.80 for every $1 spent. That can vary widely by campaign and platform, but it underscores that paid social isn’t just a cost – it’s an investment that can pay back in sales and growth.

Facebook often leads in ROI for many consumer brands, likely due to its massive user base and mature ad tools, but Instagram and Pinterest also have strong track records for food and beverage engagement (Pinterest, for example, is great for driving e-commerce sales of food kits or ingredients, as users often come ready to shop for recipe supplies).

Finally, monitor and iterate. The beauty of digital ads is the wealth of data – track which ads get the best click-through or conversion rates, and adjust your targeting or creative accordingly. Perhaps your smoothie mix ads perform best with 25–34 year old women in urban areas – double down there. Or maybe your video ads outperform static images – then shift budget to video production. Over time, a blend of organic community-building and smart paid amplification can significantly accelerate your brand’s social media impact.

Integrating SEO with Social Media for Maximum Reach

Social media and SEO (Search Engine Optimization) are often thought of as separate marketing silos, but in reality they can work hand-in-hand to boost your brand’s visibility. In this context, we’re looking at two angles: how your social media content can be optimized to be more discoverable (both on social platforms and via search engines), and how integrating your broader content/SEO strategy with social media can create a powerful feedback loop to drive traffic and awareness.

“Social SEO” – optimizing content for in-platform search: Social platforms are becoming search engines in their own right. As noted, many consumers now use the search bar on TikTok, Instagram, Pinterest, or YouTube like they would Google, looking for ideas or answers. This has given rise to the concept of social SEO – making sure your social content is easy to find when users search within these apps. For CPG food brands, this means you should pay attention to keywords and hashtags in your posts.

For example, on TikTok, include relevant keywords in your video captions and even on-screen text. If you sell a plant-based protein powder, you’d want to show up when someone searches TikTok for “vegan protein recipes” or “post-workout smoothie.” Using those phrases (naturally) in your caption or as hashtags (#veganprotein, #smoothieRecipe) can help the TikTok algorithm understand and surface your content. Likewise on Instagram – although it’s more limited – captions and bio keywords can influence search results (Instagram now allows searching by keywords, not just hashtags).

Pinterest is very search-driven, so ensure your pin titles and descriptions are rich in keywords like ingredients, occasions (e.g., “easy weeknight dinner”), and your product name. YouTube, of course, is the second-largest search engine after Google, so if you’re creating YouTube content (say, a series of recipe videos), treat the video title, description, and tags just like you would an SEO title and meta description for a blog post – include the key terms people would search (e.g., “How to Bake Gluten-Free Bread – 5 Tips with [Your Brand] Flour”).

The goal is to weave in keywords in a user-friendly way. You’re not stuffing jargon; you’re anticipating what terms your target customer might search for and ensuring your content speaks to those topics. A side benefit: this often makes your content more relevant and useful. If people are searching for “lunchbox snack ideas” and you make organic kids’ snacks, addressing that need directly in a post both improves experience and helps you get found.

It’s not just within the apps – social content can appear on Google too. Google increasingly indexes and features social media content in its results (e.g. Pinterest boards, tweets, YouTube videos). There are instances where a well-optimized YouTube video or Pinterest page from a CPG brand ranks on the first page of Google for certain queries (especially how-tos or branded terms).

For instance, if someone googles “Oreo recipes”, a bunch of Pinterest results and YouTube videos may show up alongside traditional websites. By aligning your social content with your SEO keyword strategy, you increase these touchpoints. One agency reported some TikTok videos achieving hundreds of keyword rankings on Google after being optimized for TikTok search – a testament to how blurred the lines between social and web search have become.

Driving traffic between your website and social media: Integration goes both ways. Use social media to amplify your SEO-driven content, and use your website to showcase social content. For example, if your food brand’s blog publishes an SEO-optimized article like “10 Easy Dinner Recipes with Canned Tuna” (featuring your canned tuna product), you can repurpose that into a series of social posts or a short video for each recipe, and link back to the full blog in your bio or post.

Those who discover it via social may click to your site (boosting site traffic, engagement, and eventually sales), and those who find it via Google might click over to your social profiles if you embed, say, an Instagram gallery of recipe images on the blog page. This creates a cohesive content ecosystem – your SEO content provides fodder for social, and your social presence drives new visitors to your site, where they can learn more or purchase.

Also, don’t overlook that your social profiles themselves should be optimized. Ensure your Facebook About section, Instagram bio, Twitter bio, etc., include clear descriptions and even keywords about what your product is. If you’re a keto-friendly snack brand, saying that in your bio helps with both in-app searches and gives Google context if someone searches your brand name.

It also provides a quick value prop to anyone who stumbles on your profile. Additionally, always include a link to your website (most platforms allow one link in bio at least) – think of social profiles as SEO-friendly business cards that should guide interested viewers to the next step (like learning more on your site or shopping your products).

Social signals and brand visibility: While the direct impact of social signals (likes, shares) on Google rankings is debatable, there’s an indirect benefit that’s very real. Active social media buzz often leads to more branded searches and even backlinks. If a new sauce becomes popular on TikTok, people might start googling “XYZ Sauce” to find where to buy, or bloggers might write about it and link to the company. That uptick in brand interest and external links can certainly help your search engine presence. It’s a virtuous cycle: social media can create search demand, and good SEO can make sure you capture that demand effectively.

In summary, integrating SEO thinking into your social strategy means your content works harder and reaches further. By optimizing for discovery and cross-pollinating your channels, you ensure your CPG brand is visible wherever hungry consumers are looking – be it on their social feed or a Google results page.

Influencer Marketing: Leveraging Credible Voices in the Food Space

Scroll through any social feed and you’ll quickly encounter influencers – individuals who’ve built an online following and can sway their audience’s opinions and purchasing decisions. For CPG food and beverage brands, influencer marketing has become a cornerstone of social strategy, and for good reason. Food is one of the most popular niches for content creators (from Instagram foodies to YouTube chefs to TikTok snack reviewers), and their authentic enthusiasm can translate into serious buzz for your brand. In this section, we’ll explore how to effectively incorporate influencer marketing into your strategy, and how to do it in a way that feels genuine and yields results.

Why influencers? Trust and reach. Consumers tend to trust recommendations from people they follow more than traditional ads. Influencers often develop a rapport with their audience – like a friend or at least a relatable persona – so a snack or drink they rave about comes with built-in credibility. In fact, over one fifth of social media users have made a purchase because an influencer recommended it.

Additionally, influencers can reach niche communities that might be hard to target with generic advertising. For example, a vegan baking influencer on Instagram has an audience precisely interested in plant-based desserts; if you sell a vegan chocolate chip, that partnership can put you directly in front of a high-intent crowd.

Macro vs. micro influencers: Not all influencers are created equal, and bigger isn’t always better. Mega-influencers or celebrities (hundreds of thousands to millions of followers) offer huge reach, but often at huge cost and sometimes with less engagement. Their promotion might also feel more like an ad and less personal. Micro-influencers, on the other hand, typically have smaller followings (it could be 5,000, 20,000, maybe up to 100,000) but very devoted, engaged fans.

Interestingly, research has shown that micro-influencers often deliver the highest engagement rates and conversion efficiency – they interact more with their followers, and followers see them as genuine enthusiasts rather than paid promoters. For CPG brands with limited budgets, micro-influencers are a goldmine because many will collaborate in exchange for free product or a modest fee. In fact, more than half of brands pay influencers not with dollars but with freebies or discounts, making it a cost-effective tactic especially for newer brands.

When devising an influencer strategy, think about alignment: find influencers whose personal brand and audience align with your target market and values. This was a lesson Oatly executed perfectly. The oat milk brand sought out influencers who were already passionate about sustainability, health, or ethical food systems – the same values Oatly embodies.

By partnering with vegan bloggers, eco-conscious fitness coaches, and sustainable living YouTubers, Oatly ensured that any promotion felt like a natural fit. The influencers genuinely liked the product and what it stood for, so their endorsements were authentic. Authenticity is key – modern consumers are adept at sniffing out forced sponsorships. If a bodybuilder influencer suddenly hawks sugary cereal out of nowhere, followers will roll their eyes. But if a known marathon runner talks about how she loves your energy bars during training, it’s credible.

Long-term relationships, not one-offs: A trend in 2025 and beyond is moving from one-off sponsored posts to longer-term influencer collaborations. Instead of a single Instagram post that’s here today, gone tomorrow, brands are forming ambassador programs or recurring partnerships with influencers. This could mean an influencer becomes a “face” of the brand for a season, creates multiple pieces of content over a few months, or even helps in product development (co-creating a flavor, for instance).

Long-term partnerships have benefits: the influencer’s audience sees repeated mentions (reinforcing the brand recall), and it signals that the influencer truly uses and believes in the product beyond a paycheck. It also allows the content to evolve more organically – maybe a YouTuber first does an unboxing and taste test of your product, later shares it in a “what I eat in a day” video, and a month later has a giveaway for fans to win the product. This sustained storyline keeps the brand in the conversation in a more subtle, story-driven way.

How to find and manage influencers? There are influencer marketing platforms that can help identify good matches (by topic, engagement rates, location, etc.), but you can also do it manually by exploring relevant hashtags or seeing who is active in communities related to your niche. For a spicy snack brand, you might look at who’s popular in the #spicychallenge or #foodchallenge space.

For a gourmet baking ingredient, search #bakingblogger or see which accounts your followers also follow (chances are, your organic fans follow influencers in that category too). Once you have a list, engage with those influencers genuinely – follow them, like/comment on their posts (not with a sales pitch, just as a supportive fan). Then reach out with a friendly, personalized message or email about why you love their content and an idea of how you could work together. Remember, good influencers get many offers, so being a true fan of their work and showing how a partnership benefits them (exclusive content, access to your new products, maybe an affiliate commission) goes a long way.

Be clear in your collaboration expectations: do you want them to post a certain number of times? On which platforms? Is there a specific campaign or message, or do you want their creative take on using your product? Often, giving influencers creative freedom yields the best results – they know what their audience likes. Provide key points (or mandatory hashtags/disclosures like #ad as per FTC guidelines), but let them tell the story in their style.

For example, if you’re launching a new plant-based cheese, an influencer might choose to do a taste-test video comparing it to dairy cheese, or a funny TikTok skit about convincing their family to try vegan pizza, etc. Those authentic integrations tend to perform better than a cookie-cutter ad script.

Measuring ROI: It’s important to track the impact of influencer efforts. Provide unique promo codes or tracking links to each influencer if possible, so you can directly attribute sales or traffic. Monitor engagement on their posts (comments like “I need to try this!” are a good sign). Also, look for spikes in your own social following or site visits when an influencer campaign is running.

While influencer marketing can sometimes be more about awareness than immediate conversion, CPG brands have seen impressive returns. One study found influencer campaigns can drive 11 times higher ROI than some traditional tactics. And as noted earlier, averages around $5–$6.50 return per $1 spent are cited in industry surveys – indicating that a well-run influencer program is not just effective, but cost-effective.

In summary, influencer marketing for CPG food brands is like modern-day word of mouth on steroids. When done thoughtfully – choosing partners who align with your brand and audience, fostering authentic storytelling, and building ongoing relationships – it can significantly amplify your reach and lend your brand the kind of trusted credibility that few advertisements can match.

Emerging Trends Shaping CPG Social Marketing Strategies

Social media is a fast-evolving landscape. What worked last year might not be as effective next year, as platforms introduce new features and consumer behaviors shift. CPG food brands, in particular, need to stay agile and innovative to keep engaging savvy audiences. In this section, we highlight several emerging trends in social marketing strategies that food and beverage brands should have on their radar – and how you can leverage them to stay ahead of the curve.

Social Commerce: From Browsing to Buying

One of the biggest shifts in recent years is the rise of social commerce – the blending of social media and online shopping into a seamless experience. Platforms like Instagram, Facebook, Pinterest, and TikTok have been rolling out features that let users discover and purchase products without ever leaving the app. For CPG brands, this trend is a game-changer in reducing the friction between inspiration and purchase.

Imagine a consumer scrolling Instagram and seeing a post of a delicious new protein snack. In the past, they’d have to figure out where to buy it – click a bio link, find a website, etc. Now, with shoppable posts and storefronts, that user can tap the product tag on the image and be taken to an in-app product page showing the price, details, and a “Buy Now” or “Add to Cart” button.

If you’ve set up Instagram Shopping for your brand, you can tag your product catalog in your posts and stories, turning any engaging photo into an instant point-of-sale. Facebook and Pinterest offer similar product tagging and shop integrations. TikTok is not far behind, testing shopping tabs and product links that allow creators and brands to link items in their videos.

CPG food brands, especially those with direct-to-consumer options, should jump on this. Setting up a social shop involves linking your product feed (from your e-commerce platform) to the social profile. Once configured, you can create content that directly features purchase opportunities. For example, a cereal brand might post a morning routine image – a bowl of their cereal on a breakfast table – and tag the cereal product in the photo; interested viewers can tap and buy a box right there. It streamlines the journey from “Oh that looks good!” to “Order placed.”

Another aspect of social commerce is live shopping events. Some brands are hosting live streams where a host (could be a team member or an influencer) showcases products in real-time, perhaps cooking with them or doing taste tests, while viewers can click to buy on the spot. Think of it like a modern QVC or Home Shopping Network, but interactive – viewers can ask questions in the chat, and the host can respond and demonstrate.

For instance, a tea brand could do a live “tea tasting” on Facebook Live or TikTok Live, sampling different blends and sharing stories about the sourcing. Viewers interested can hit the purchase button popping up for each tea. It’s experiential and leverages impulse buying – viewers caught up in the excitement can seamlessly convert to customers.

To capitalize on social commerce, optimize your social storefronts just as you would your website. Use high-quality product images, write clear and enticing product descriptions, and keep pricing updated. Encourage reviews on these platforms if available (social proof helps even in-app). And consider exclusive social media deals – for example, an Instagram-only bundle or a limited-time discount for Facebook shop purchases – to incentivize people to use these new shopping features.

Keep in mind, social commerce doesn’t replace other channels, but it complements them. Some consumers will always prefer going to a website or an Amazon listing. But offering the choice to buy within the app can capture those who crave convenience or are impulse shopping late at night on their phones. Early data shows strong potential: social networks are reporting increased shopping activity, and brands are seeing higher conversion rates when the checkout is native (because you don’t lose people in the handoff to a browser).

As this trend grows, even CPG brands traditionally reliant on retail distribution can benefit. You might not ship milk or ice cream direct to consumer easily, but shelf-stable or direct-to-consumer friendly products (snacks, beverages, supplements, pantry items) can find a lucrative sales channel here. And for those that can’t sell directly, social commerce features can still drive store traffic (e.g. use Facebook’s Local Inventory ads or Instagram’s “available at” stickers to show which nearby retailers carry your item). The bottom line: make it as easy as possible for a social media fan to become a customer, and social commerce is enabling that like never before.

The Short-Form Video Boom (TikTok and Beyond)

By now it’s impossible to ignore the dominance of short-form video content. TikTok’s explosive growth popularized the 15 to 60-second video format, and platforms like Instagram (Reels) and YouTube (Shorts) quickly followed suit. For CPG food brands, short-form videos are a powerful way to engage and entertain – all while subtly (or not so subtly) promoting your product.

Why are these bite-sized videos so impactful? They’re highly engaging and shareable. Social media users often scroll when bored or multitasking, and a quick-hit video is more likely to keep their attention than a long post or a static image. The algorithmic feeds (especially TikTok’s “For You Page”) are very effective at serving content users didn’t know they wanted – which means a creative, fun video from your brand can unexpectedly reach millions even if you have modest follower counts. It’s not just your followers who see your TikToks; if the content is good, everyone might see it. That discovery potential is huge for brand awareness.

So, how can food brands shine in short videos? A few ideas and trends:

• Recipe and food hack videos: These are massively popular. Show a simple recipe using your product in under 30 seconds. Quick cuts, visually appealing ingredients, and a final tasty reveal. For example, a biscuit dough brand might demonstrate 3 unique donut recipes using their dough – cut, fry, glaze, done! The viewer thinks “wow, I didn’t know I could do that” and also learns about your product’s versatility.
• Challenges and trending formats: Keep an eye on TikTok trends. Is there a popular challenge or meme that you can adapt to your brand? For instance, the “#FoodHacks” or “#TikTokMadeMeBuyIt” trend where people show products they bought because of TikTok – if your product gains traction, lean into that with your own twist. Another example: Chipotle (a restaurant, but still food) famously hopped on TikTok challenges like the #GuacDance to engage users, resulting in millions of impressions. CPG brands can do similar – maybe a spicy noodle brand does a “spice challenge” trend.
• Behind-the-scenes mini-tours: Take viewers on a super-fast factory tour (“here’s how our chocolate is made in 20 seconds!”), or introduce the team (“meet Sarah, our flavor developer – she’s tasting new chip flavors today”). People enjoy seeing the human and production side, and short formats force you to keep it snappy and interesting.
• User-generated duets/collabs: On TikTok, features like Duet or Stitch allow you to piggyback on existing content. If someone posts a viral video using your product (like a user making a fancy coffee drink with your brand’s syrup that goes viral), you can duet it, reacting or adding commentary, to acknowledge and amplify that UGC. It’s engaging and shows you’re tapped into the community.

One tip: embrace authenticity over polish in these videos. Traditional commercials are meticulously edited and scripted – that level of polish can feel out of place on TikTok. Users often prefer a more raw, relatable feel (think of someone talking into their phone camera, or a homemade vibe).

Brands have found success by loosening up – using real people (employees or fans) as the “talent” instead of hired actors, shooting with smartphones, and even intentionally spoofing overly-salesy ads in a tongue-in-cheek way. The Wendy’s and Duolingo style of humorous TikTok presence (though those are not CPG foods, the principle of platform-native humor holds) shows that brands can win by being entertaining first, marketing second.

Don’t forget sound. Music trends play a big role on TikTok. Using a currently trending sound or song can boost the chances of your video getting picked up by the algorithm. It also makes content more engaging – a satisfying cooking clip set to an upbeat track is more captivating. Always ensure you have the rights (the platforms usually handle licensing for you when you select within their library).

Lastly, keep an eye on metrics beyond views. Virality is great, but do those views translate to something tangible? If a video goes viral, be ready: ensure your profile has a link to your product page or a “Link in bio” that directs people where to buy or learn more. If you can, track referral traffic from TikTok or use unique promo codes for TikTok viewers. That way you can gauge if the awareness is leading to sales or at least new followers/subscribers that you can nurture.

The short-form video boom is not slowing down. If anything, it’s becoming the primary content format on social media. By embracing it, CPG brands can ride the wave of consumer preference – delivering fun, informative content in quick bursts that fit perfectly into busy modern lifestyles. As a bonus, creating these videos can be a lot of fun and a chance to flex some creative muscle in your team!

User-Generated Content and Community Building Take Center Stage

We touched on user-generated content (UGC) earlier as a foundational strategy, but it’s worth highlighting again as a growing movement toward community-centric marketing. In 2025, brands are increasingly positioning themselves not just as companies, but as facilitators of communities. For CPG food brands, this means your social strategy should focus on shining a spotlight on your fans and bringing them together.

Why the emphasis on community? Consumers are craving connection. After periods of social distancing and amid the impersonal nature of digital life, people value brands that make them feel heard and included. By fostering a community, you transform your brand from just a seller of goods into a hub of like-minded individuals (food lovers, health enthusiasts, etc.) which in turn drives deeper loyalty.

UGC as social proof and content engine: As noted, content created by real users often carries more weight than slick brand promos. Smart CPG brands are running UGC campaigns as a core strategy, not an afterthought. For example, a plant-based milk brand could start a hashtag like #MorningWithAlmond where they encourage followers to post how they use the almond milk in their morning routine (cereal, lattes, smoothies, etc.).

The brand might feature a “Fan of the Week” every Friday, reposting one user’s content on their official page (with permission and credit). Not only does this thrill the featured fan, it motivates others to participate for a chance to be featured next. Over time, you’ve generated a library of authentic content and cultivated a community where people love to share.

Another tactic is to run contests or challenges explicitly designed around UGC. Think of the classic Coke’s “Share a Coke” campaign: by personalizing bottles with names and encouraging people to share photos with their named bottle, Coca-Cola sparked a social media frenzy of UGC (and basically got thousands of free ads from consumers posting their product).

A food brand could do something similar: e.g., a spice company asking people to post their most creative recipe using that spice blend, with a prize for winners (and re-sharing notable entries along the way). The fun and competitive element spurs content creation, and even those who don’t participate will enjoy watching the entries, further spreading brand visibility.

Private groups and communities: Beyond public posting, consider creating a more intimate space for your fans. Platforms like Facebook (Groups), Reddit, or even Discord and Slack have been used to gather brand communities. A niche hot sauce brand might have a “Hot Sauce Fanatics” Facebook Group where members (customers and hot sauce lovers in general) discuss recipes, new sauce finds, etc.

The brand can moderate and participate, subtly guiding conversation or seeding topics, but it’s largely peer-to-peer engagement. By hosting such a group, the brand becomes the connector of the community. These spaces can yield super valuable insights (you’ll see in real-time what superfans want, or any issues they discuss) and also become fertile ground for advocacy (members often answer each other’s questions or defend the brand without the brand needing to intervene).

Invest in community management: With the focus on community comes the need for active community management. In trends for 2025, companies are dedicating more resources to hiring community managers who engage with fans daily, beyond standard customer service. These are folks who spark conversations (“Happy Monday! What’s everyone cooking tonight with our sauce?”), celebrate fan milestones (like someone in the community got a promotion – a savvy brand might send them a freebie and publicly congratulate them), and diplomatically handle conflicts or negativity that may arise.

A well-tended community can turn into a self-sustaining advocacy force. Neglect it, and it could wither or worse, turn toxic if complaints go unaddressed. So, if you open the door to a community, be prepared to nurture it.

Real-world meetups and experiences: A fascinating offshoot of social communities is bringing them into the real world. Some food brands have organized meetups or events for their top fans – like a special cooking class event in a few major cities for members of their community, or a pop-up booth at a food festival specifically for their social followers to hang out. These on-ground activations, promoted and organized through social media, further cement the community feeling. People love to feel part of something exclusive and fun, and if your brand orchestrates that, the gratitude and word-of-mouth are immense.

In summary, community-first marketing is more than a buzzword – it’s a strategic shift from “look at our brand” to “let’s bring our fans together.” For CPG brands, whose products often integrate into daily life and identity (think of the pride of a foodie showing off their new sauce concoction, or a fitness buff’s loyalty to a protein powder), this approach can create lifelong customers who not only purchase regularly but recruit others into the fold.

Purpose-Driven Campaigns and Value-Based Storytelling

Modern consumers, especially younger ones, are highly attuned to what a brand stands for, not just what it sells. In a crowded market of similar food products, a brand’s values and purpose can be a key differentiator that sways purchase decisions. In fact, research shows a whopping 82% of shoppers want a brand’s values to align with their own, and many will even boycott if they sense a conflict in values. That’s a powerful statistic that underscores why CPG brands are increasingly weaving purpose-driven narratives into their social media marketing.

For food brands, “values” can encompass a range of things: sustainability and environmental impact, health and nutrition ethics, social responsibility (e.g., fair trade, charitable giving), community involvement, and more. The key is to identify the causes or principles that are genuinely part of your brand’s DNA, and then communicate those consistently and creatively on social media.

Sustainability and eco-friendliness are huge in the CPG space right now. If your food brand uses sustainable packaging, ethically sourced ingredients, or supports regenerative agriculture, talk about it on social. Share posts that take followers “behind the label,” perhaps introducing the farm where your coffee beans are grown or the new compostable wrapper you’re rolling out for your granola bars. Consumers reward transparency and efforts to be eco-conscious – it makes them feel better about supporting you.

For example, many tea and chocolate companies post about fair trade sourcing, showcasing photos and stories from the growers. This not only builds goodwill, it educates consumers on why your product might be a bit pricier – because it’s supporting better practices. Social media is a perfect platform for these narratives because you can break them into digestible stories over time (a short video of the farm one week, an infographic about waste reduction the next, etc.).

Health and wellness values are another angle, especially for better-for-you products. A brand that emphasizes all-natural ingredients or community wellness can create content around those themes. Perhaps you sponsor local health events or donate products to frontline workers; share those stories. Or if your company has a stance like “less sugar for healthier kids,” run campaigns around Sugar Awareness Week, sharing tips and touting how your product helps solve that issue.

One compelling approach is to tie into social causes or movements that relate to your brand. An example: during pride month, many brands show support for the LGBTQ+ community – but it comes off as hollow if not authentic or relevant. If your brand has diversity and inclusion as a core value, you could highlight LGBTQ+ employees or creators in your content (with their permission and interest), or partner with a nonprofit for a campaign (like donating a portion of June sales to a relevant charity).

Similarly, a brand focusing on hunger relief might run a Thanksgiving campaign: “Buy one, give one” where for every product sold they donate a meal to a family in need, documenting the journey on social media. This isn’t just altruism – it’s savvy marketing, because consumers love to be part of doing good. By purchasing or engaging with your brand, they feel they’re contributing to a cause.

However, authenticity is paramount. The internet has a keen nose for insincerity or “cause-washing.” Don’t proclaim values on social media that aren’t backed up by real action or internal practices. If you champion sustainability but have glaring wasteful practices, people will call you out. It’s better to be humble and honest (“We’re not perfect, but here’s what we’re doing and striving for”) than to boast and get bashed. When done right, being open about your values and even your brand’s journey (challenges and improvements) can deeply resonate. It portrays you as a human brand that’s trying to make a positive impact, not just profit.

A shining example in CPG is Ben & Jerry’s – a company that has never shied away from activism on social media, speaking on issues from climate change to racial justice. Their stance is so entwined with their brand that fans expect it and are fiercely loyal because of it. While not every brand will want to be as outspoken, it shows that taking a stand can actually strengthen your brand identity and attract customers who share your convictions.

If your brand is newer and you’re thinking “We don’t have a grand cause,” that’s okay. Purpose-driven doesn’t always mean saving the world – it can be as simple as a mission like “bringing joy to families” or “making healthy eating fun.” The cereal brand Kellogg’s has often framed their purpose around feeding families and kids’ happiness. So their social content might include community programs providing breakfast to kids or campaigns about family moments at the breakfast table. It’s aligned with their product and a broader positive purpose.

In practice, weave these values into your content calendar regularly. Mix lighter product-centric posts with value-centric ones: a video about your recycling program, a testimonial from an employee about why they’re proud of the company’s mission, a celebration of hitting a milestone like “100,000 meals donated – thank you to our customers for making it possible!”

Even better, encourage your followers to participate in the mission. User-generated content can be tied here too, e.g., ask fans to share posts of them doing something aligned with the brand’s values (like volunteering, or simply enjoying the outdoors if your brand is about nature). It creates a shared sense of purpose between you and your community.

To sum up, purpose-driven marketing on social media humanizes your brand. It appeals to the heart, not just the taste buds. And given how high the consumer expectations are (remember that 82% stat), it’s becoming less of an optional add-on and more of a baseline: people want to support brands that not only sell good products but also do good and feel good to support.

By clearly communicating your values and backing them up with genuine initiatives, you invite consumers to join your brand’s journey, which can be incredibly powerful for long-term loyalty.

The Rise of AI and Personalization in Social Engagement

The last emerging trend we’ll touch on is the integration of artificial intelligence (AI) and advanced personalization in social media marketing. This is a more tech-driven trend, but it’s influencing how brands interact with audiences and tailor their content. Even if you’re not a tech wizard, it’s worth understanding the possibilities so you can leverage them (or at least be aware of what competitors might be doing).

AI-powered chatbots and customer service: If you’ve ever used a brand’s Facebook Messenger or visited a website with a chat box, you may have interacted with a chatbot. These AI-driven tools can handle common queries 24/7, providing instant answers and freeing up your human team for tougher issues. For CPG food brands, chatbots on social platforms can be handy to answer questions like “Where can I find your product?” or “Is your granola nut-free?” automatically. They can even take orders or guide users to recipes.

For example, Whole Foods launched a Facebook Messenger chatbot that would suggest recipes if you sent it an ingredient emoji. It’s a fun and novel way to engage consumers while also subtly promoting ingredients (and by extension, products).

Setting up a basic chatbot for your Facebook page or website could improve response time and customer satisfaction – important since social media users often expect quick replies. Just be sure to also provide a human handoff for questions the bot can’t handle, to avoid frustration.

Personalized content and recommendations: AI algorithms excel at analyzing data to predict what individual users might like. On social media, this can translate to more personalized advertising – for instance, dynamic ads that show different product images to different users based on their interests or past behavior. Perhaps a platform’s AI knows User A always watches baking videos, while User B engages with fitness content; a versatile ingredient like almond butter might be shown in a dessert context to A and a protein shake context to B in ads. You provide the assets, and the algorithm matches the right one to the right person. This level of personalization can improve ad performance because content feels more relevant.

Beyond ads, some brands use AI-driven tools to personalize their organic content strategy. For example, social media management platforms with AI might analyze when your followers are most active or what kind of content they engage with, then suggest an optimal posting schedule or even generate post ideas. AI can crunch through comments and messages to identify common sentiments or requests (social listening at scale), flagging you if, say, lots of people are asking for a certain flavor or complaining about packaging. These insights help you respond faster to trends or issues.

AI-generated content is also emerging. There are AI tools now that can write basic social media captions or even create simple designs or video edits. While human creativity is still crucial for authentic brand voice, these tools can assist with brainstorming or producing variations. For instance, if you need to generate 50 slightly different ad text options to test, an AI writer can speed that up. Or an AI image tool might help visualize a concept (though for now, you’d still likely stage real photos for quality). Embracing such tools can increase efficiency, but it’s wise to use them as an aid, with humans in the loop for quality control and personal touch.

Predictive analytics for campaigns: AI can analyze past campaign data to predict which upcoming content might perform well or which users are likely to become customers. For instance, AI-driven predictive models could score your social followers on their likelihood to purchase (based on their engagement patterns), allowing you to target “hot leads” with a special offer. While this is more advanced, larger CPG companies are certainly exploring it.

AR (Augmented Reality) experiences: Though not AI per se, it’s a related tech trend worth mentioning. Social platforms (Snapchat, Instagram) have AR filters that brands use to create interactive experiences. A candy brand might have a fun AR game filter where users “catch candies” in their mouth on screen; a beverage brand could let you virtually “try on” different can designs around your face. These are gimmicky but can go viral if entertaining. They also double as promotion when users share their videos or pics using the filter.

Overall, the infusion of AI and personalization into social marketing aims to make interactions more efficient for the brand and more tailored for the user. Especially as your audience grows, these technologies can help maintain a level of personal feel (ironic as that sounds, using tech to be personal) by remembering preferences, instantly answering individuals, and anticipating needs. For a small brand, this might not be a top priority yet, but it’s something to keep an eye on and perhaps dip your toes into with simple tools (like an FAQ chatbot or using analytics suggestions).

The takeaway: as consumers get used to more customization in their digital lives (think Netflix recommendations or Spotify Discover Weekly playlists tuned to their taste), they’ll come to expect brands to know them on that level too. Employing AI thoughtfully can enhance your customer’s experience with your brand on social – making it feel like you “get” them – which ultimately fosters loyalty.

We’ve now covered a lot of ground – from the must-do basics to the cutting-edge trends – all within the realm of social media marketing for CPG food brands. The final piece of the puzzle is executing these strategies in a way that drives real business results. That’s where partnering with experts can make all the difference.

Cooking Up Success with Strategic Social Marketing Strategies

New Target is that partner for many brands – a digital marketing team that not only understands the nuances of social marketing, but also the specific challenges and opportunities in the CPG and food industry. We know that in your world, it’s not just about likes and shares; it’s about moving products off shelves (physical or virtual) and building a brand people trust in their kitchens and shopping carts. Our approach is both professional and hands-on. We dive deep into your brand’s identity and audience, and then help you translate that into thumb-stopping social content and campaigns that get results.

At New Target, we’ve helped food companies grow engaged followings from scratch, turn around underperforming social accounts into vibrant communities, and launch products to nationwide buzz through influencer collaborations and savvy paid social campaigns. Our full-service approach means we don’t look at social media in isolation – we integrate it with your overall marketing strategy, your website’s SEO, your content marketing, and even your offline efforts. After all, a great social strategy might start on Instagram, but it should end in driving traffic to your site or store and ringing the register.

Perhaps you’re reading this as a marketing professional at a CPG firm, nodding along with the ideas but wondering, “How do I find the time and expertise to do all this well?” That’s exactly the problem we love to solve. Our team can augment yours – or become your team – to plan and execute powerful social marketing initiatives while you focus on other aspects of your business. Whether it’s managing your daily social presence, designing scroll-stopping creative content, running targeted ad campaigns, or analyzing the performance data to continually refine strategy, New Target has you covered.

In a space as competitive as consumer packaged foods, standing out and consistently engaging your audience is critical. Social media is where brand loyalty is built in real-time – one comment, one share, one DM at a time. It’s also where a well-placed campaign can suddenly put your product on the map (or in the cart) of thousands of new customers overnight.

The opportunity is huge, and so is the workload to do it right. Partnering with New Target means you don’t have to tackle it alone. You’ll have seasoned strategists and creative minds working behind the scenes – like an extension of your team – always aiming to elevate your brand’s voice and deliver results you can measure (in followers, traffic, and yes, revenue).

Your consumers are out there scrolling and hungry for the next great find… let’s make sure they discover it’s you! Let’s chat.