Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

Good Design Is Storytelling
April 19, 2021
Good Design Is Storytelling
April 19, 2021
If you were to take all the elements of that story and incorporate them strategically into your website, you could give that same personal storytelling experience to all your website visitors. That’s an incredible long-term marketing...
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How Live Ecommerce Can Accelerate Your Sales
April 17, 2021
How Live Ecommerce Can Accelerate Your Sales
April 17, 2021
Livestreaming ecommerce (aka, live ecommerce, live shopping, shoppable video) accounted for about $60 billion last year and is on course to surpass that number in 2021. China has been a leader in livestream shopping for a number of years with the...
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What Our Digital Team Is Reading April 16, 2021
April 16, 2021
What Our Digital Team Is Reading April 16, 2021
April 16, 2021
What's the Key to Becoming a Customer-Focused Company? Research. We’ve written about why companies should be more customer-focused, but you still may have questions. Well, to be honest, it pretty much comes down to data and research. Knowing...
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Understanding Cognitive Bias Key to Marketing, Designing and Coding Effectively
April 15, 2021
Understanding Cognitive Bias Key to Marketing, Designing and Coding Effectively
April 15, 2021
A small town family physician a few generations ago would know you, your town, your family situation, and your lifestyle. All those factors would contribute to the understanding of your ailment. In this scenario, the doctor listens a lot to their...
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What Are Google's Core Web Vitals?
April 13, 2021
What Are Google's Core Web Vitals?
April 13, 2021
With such a long lead time for an algorithm update, the thought amongst certified Google specialists is that these new changes will need to be taken seriously because they’ll really affect your website’s rankings if you aren’t within the...
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What Our Digital Team Is Reading April 9, 2021
April 9, 2021
What Our Digital Team Is Reading April 9, 2021
April 9, 2021
Google vs Bing: How the Search Giants Stack Up Google is the top search engine, aside from YouTube, and when it comes to optimizing websites, it’s typically focused around Google. But, there are still other search engines that people use and some...
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How Companies Can Use TikTok
April 8, 2021
How Companies Can Use TikTok
April 8, 2021
Because TikTok is all about discovery, it can potentially be a bit easier to gain visibility on the platform compared to other social networks. Even if you have 0 followers, if you produce something that gains some traction and goes viral, you...
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How the Apple iOS 14 Update Will Affect Digital Marketing
April 7, 2021
How the Apple iOS 14 Update Will Affect Digital Marketing
April 7, 2021
Apple wants to make its users aware of what data an app will track before they install it and give its users the choice to opt-in or opt-out of tracking when an app is installed. This operates in contrast to the current implied tracking...
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Nonprofit Marketing Leads to Fundraising Results
April 5, 2021
Nonprofit Marketing Leads to Fundraising Results
April 5, 2021
If you have the opportunity to sit a prospect down for 30 minutes and they asked you to share what your mission is all about, could you inspire them in that amount of time? Probably yes. The passion would flow forth and the prospect would be well...
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How to Leverage Micro-Moment Marketing
April 4, 2021
How to Leverage Micro-Moment Marketing
April 4, 2021
Makes us wonder why our phones seem way more entertaining than the actual entertainment in front of us. Part of that has to do with phone addiction and social anxiety online. But there are ways that brands could use that to drive awareness and...
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