Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

Magento Lets Higher Education Skincare Glow from the Inside Out
December 10, 2018
Magento Lets Higher Education Skincare Glow from the Inside Out
December 10, 2018
Given that Higher Education Skincare is a new brand, the website has to work overtime to not only sell but also educate visitors about the products. Along with targeted copy and photos reflective of the selfie culture, the site includes...
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Video Marketing Tips for Social Media
December 4, 2018
Video Marketing Tips for Social Media
December 4, 2018
As everyone knows, posting a video and not getting any likes or comments can be very frustrating, especially if you’ve done your research and have a great video that speaks directly to your target audience. If this has been your experience, then...
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Keeping Your Website Inclusive with Accessible Features & Functionality
November 26, 2018
Keeping Your Website Inclusive with Accessible Features & Functionality
November 26, 2018
According to the World Health Organization about one billion people, or 15% of the world's population, lives with some form of accessibility need. To ensure that everyone, regardless of their need, is able to access vast resources across the web...
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How to Connect with Your Website's Audience Through Video
November 16, 2018
How to Connect with Your Website's Audience Through Video
November 16, 2018
Video content viewership continues to rise and has become an essential part of many businesses' web marketing strategies. According to recent research findings from Brightcove’s 2018 Video Marketing Survey , “76% of consumers report they’ve...
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Enhanced Experiences Across Websites Support Pension Professionals
November 10, 2018
Enhanced Experiences Across Websites Support Pension Professionals
November 10, 2018
New Target collaborated with the American Retirement Association (ARA) www.usaretirement.org which, over the course of its 50 years, had grown to represent five additional associations. Each of the associations has its own website, and the time...
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How to Prepare Your Ecommerce Website for the Holidays
November 2, 2018
How to Prepare Your Ecommerce Website for the Holidays
November 2, 2018
Here are some things you can put on your holiday to-do list to make sure your e-commerce website is in good shape and maintains some visibility in search results. SEO SEO is never ending and is something that...
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Leveraging Chatbots for Your Business Website
October 25, 2018
Leveraging Chatbots for Your Business Website
October 25, 2018
Your Personal Shopping Assistant The majority of online retailers use chatbots as sales associates or customer service representatives to help customers find what they are looking for. This helps online retailers replicate the feel of...
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Web Marketing and Ecommerce for Global Skincare Company
October 18, 2018
Web Marketing and Ecommerce for Global Skincare Company
October 18, 2018
Featured in magazines and a favorite of celebrities, Control Corrective advanced treatments are sold online and at salons and spas. Upon starting work with Control Corrective, it became clear that their technological solution was holding them...
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Web Project Communication Best Practices
October 5, 2018
Web Project Communication Best Practices
October 5, 2018
Best practices for technical communication include URLs, screenshots, and descriptions of the desired outcome. In cases where users are seeing UI differences on different devices, application, operating system, and hardware information can be...
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New Target's Latest Website for Duke University Initiative Announced at World Economic Forum
September 26, 2018
New Target's Latest Website for Duke University Initiative Announced at World Economic Forum
September 26, 2018
Built in Drupal, the science-inspired app-like design is so simple, the main goals of the site are highlighted in just three sections—Track, Learn, and Jobs. The design utilizes policy as the central hub and disseminates information out to...
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