Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

Making the Most of Your Virtual Event
June 2, 2020
Making the Most of Your Virtual Event
June 2, 2020
We are becoming more comfortable swimming in these waters, and the technology is allowing us to do more and more toward making online engaging and beneficial. What is a virtual event? A virtual event is any organized...
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Building a Community for You Too (Community Part II)
June 1, 2020
Building a Community for You Too (Community Part II)
June 1, 2020
Excellence It’s difficult to build a lasting brand around junk. The pet rock may emerge as this year’s quirky Christmas gift, but it will likely be long gone by next year. If you are not producing an excellent good or service, you will...
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Building a Community for U2 (Community Part I)
May 30, 2020
Building a Community for U2 (Community Part I)
May 30, 2020
The successful businesses are a source of pride to the citizens even if they themselves are not employed by the company. Even so, they benefit from the rippling effect of such businesses, be it better schools, fire and police protection through a...
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What Our Digital Team Is Reading May 29, 2020
May 29, 2020
What Our Digital Team Is Reading May 29, 2020
May 29, 2020
How Search Engines Rank Pages SEO can be very complex, but understanding how search engines actually rank your pages will help you understand the ranking elements that Google prioritizes and what you need to do to optimize your web pages...
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Why Use Programmatic Ad Buys
May 28, 2020
Why Use Programmatic Ad Buys
May 28, 2020
The software sends a bid for the ad view based on the value you have assigned to a variety of variables such as time of day, device, website, and audience cookie details, among others. This increases both the targeting and...
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Separation of Concerns in Web Design and Development
May 26, 2020
Separation of Concerns in Web Design and Development
May 26, 2020
Separation of concerns results in more degrees of freedom for some aspect of the website code's design, deployment, or usage. Common among these is increased freedom for simplification and maintenance of code. ...
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What Our Digital Team Is Reading May 23, 2020
May 24, 2020
What Our Digital Team Is Reading May 23, 2020
May 24, 2020
The Big Change That’s Coming to Drupal, and Why You Should Act Now Drupal 9 will be launching on June 3, so what does that mean for websites that are on Drupal 7 and 8? If you’re not already aware, Drupal 7 and 8 will reach their end of...
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How to Market with Video
May 22, 2020
How to Market with Video
May 22, 2020
The key here is to think beyond profit and product to even show them something about your philosophy or share some information on an interesting event or offer some valuable information. What kind of video can you make? ...
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The Value of Great Design
May 21, 2020
The Value of Great Design
May 21, 2020
The Goal The goal—now even more important given our new time restrictions—is to effectively tell our story through the use of great design. We need to do that across all our platforms in words, pictures, with color,...
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Why You Should Be Marketing with Video
May 20, 2020
Why You Should Be Marketing with Video
May 20, 2020
Fast forward 500 years and Elmer has finally died and you have to purchase your next television from a big box store like Best Buy or Walmart. You have many more choices now but the two eleven-year-olds manning the booth don’t know their arse...
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