Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

Web Project Management Tips for an Effective Kick-off Meeting
September 14, 2018
Web Project Management Tips for an Effective Kick-off Meeting
September 14, 2018
As the first matter of business, it's important to include all of the team members who will be involved in the project. The kick-off meeting will include discussions about schedules and expectations by making roles, tasks, and deliverables clear...
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What We Did This Summer: Drupal GovCon & Drupal Camp LA
September 7, 2018
What We Did This Summer: Drupal GovCon & Drupal Camp LA
September 7, 2018
Drupal GovCon One of the largest Drupal conferences on the East Coast, Drupal GovCon 2018 was held from August 22- 24 on the National Institutes of Health campus in Bethesda, Maryland. The conference brought together members of the...
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7 Signs It’s Time to Hire a Digital Agency
August 31, 2018
7 Signs It’s Time to Hire a Digital Agency
August 31, 2018
1. Your Staff Doesn’t Have the Time and/or Expertise Many times, digital marketing efforts tend to fall to the bottom of the to-do list because the staff doesn’t have the expertise or the time to do the work. But the truth of...
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Ecommerce Website Experiences: What Matters to Millennials
August 23, 2018
Ecommerce Website Experiences: What Matters to Millennials
August 23, 2018
You know what I care about on an eCommerce site? I’ll tell you: 1. Photography 2. Price 3. Checkout That’s about it. These are far-and-away the top factors that determine whether I’ll be making a purchase or not...
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Progressive Profiling - A Powerful Digital Experience Approach for Websites
August 14, 2018
Progressive Profiling - A Powerful Digital Experience Approach for Websites
August 14, 2018
The benefit to businesses having granular data about their leads and customers is that it generates more revenue. The more information a business has, the easier it is to offer additional products and services that customers are interested in as...
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An Ecommerce Guide to Selling on Amazon: Part III, Advertising
August 6, 2018
An Ecommerce Guide to Selling on Amazon: Part III, Advertising
August 6, 2018
One common question we hear a lot about advertising on Amazon is, “Why would I pay to advertise on Amazon when I could pay to send customers to my e-commerce store and make more money?” Well, if you already have an Amazon store, then you should...
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An Ecommerce Guide to Selling on Amazon: Part II, Shipping & Selling
July 30, 2018
An Ecommerce Guide to Selling on Amazon: Part II, Shipping & Selling
July 30, 2018
Selling Your Products Step 4: Start Selling Once you’ve uploaded your listings, it should take 24 hours for your products to go live and then you can start selling products! If you’re the only one selling your products...
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An Ecommerce Guide to Selling on Amazon: Part I, Account Set-Up
July 23, 2018
An Ecommerce Guide to Selling on Amazon: Part I, Account Set-Up
July 23, 2018
Although many brands already have their own ecommerce websites, there still exists an opportunity to sell more product through a marketplace like Amazon, especially if you want to increase the visibility of your brand . For those of you thinking...
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Google Marketing Live: A Recap on the Latest Releases
July 12, 2018
Google Marketing Live: A Recap on the Latest Releases
July 12, 2018
What was really nice to see this year was Google's focus on small business owners. We typically see large corporations focus on enterprise-level companies because they bring in the most revenue, but this focus on small business is encouraging in...
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GDPR’s Impact on Data Security. Part II - Technical Implementation
June 26, 2018
GDPR’s Impact on Data Security. Part II - Technical Implementation
June 26, 2018
1. Data encryption, at-rest vs. in-transit GDPR does not make encryption imperative, but businesses still need to make sure there is an alternative method in play if they do not plan on using encryption. Although encryption is...
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