Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

Let’s Give Website Hosting the Love It Deserves
February 11, 2019
Let’s Give Website Hosting the Love It Deserves
February 11, 2019
The strategy behind a web project is taken into consideration during each step in the design and development processes. The frameworks, methodologies, tools, and designs are chosen for how well they will enable a good user experience and how...
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Magento 2 QuickBooks Integration Done Right
February 4, 2019
Magento 2 QuickBooks Integration Done Right
February 4, 2019
Initially, we tried using a few out-of-the-box Magento 2 modules and found them to be a bit of a hassle and incomplete. We encountered data issues and incorrect mappings too via the Quickbooks API, which, understandably, created cleanup work for...
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Google Analytics Best Practices: Setting Up Your Account for Success
January 28, 2019
Google Analytics Best Practices: Setting Up Your Account for Success
January 28, 2019
Analytics Views Your first step after connecting Analytics should be setting up your property views. Views are essentially copies of your data and a way to organize your data for specific purposes. Ideally, you’ll want to have at least...
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How AI is Making Web Development Smarter
January 20, 2019
How AI is Making Web Development Smarter
January 20, 2019
In a nutshell, AI involves using neural networks to train systems to “learn” within context so that they can repeat designated tasks with relatively high accuracy. The education, also known as "deep learning," happens when the system is shown...
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Tips For a Better Website Experience in 2019
January 10, 2019
Tips For a Better Website Experience in 2019
January 10, 2019
Your website helps drive leads and is most likely the first contact many customers have with your company. With the ever-changing digital trends, it can be difficult to make big changes as they can be time consuming and expensive. The great news...
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New Target Launches New Website for National Grocers Association
January 7, 2019
New Target Launches New Website for National Grocers Association
January 7, 2019
New Target strategized with NGA and chose WordPress as the association's CMS which gave them a system and framework that is flexible and easy to use for the NGA staff. Known for its uncomplicated interface, WordPress enables NGA's non-technical...
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Website Design Trends You Need to Know for 2019
December 27, 2018
Website Design Trends You Need to Know for 2019
December 27, 2018
As 2018 comes to a close, we evaluated the design trends of 2018 and are forecasting what is up and coming in the website design world for 2019. As website functionalities evolve, we can expect to see more stimulating website designs in the...
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The Importance of Integrated Marketing
December 18, 2018
The Importance of Integrated Marketing
December 18, 2018
The buyer journey flows online and offline on multiple platforms and devices. In order to ensure that your marketing efforts convey the same message throughout those touchpoints, there must be continuity within your strategy to tie all elements...
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Magento Lets Higher Education Skincare Glow from the Inside Out
December 10, 2018
Magento Lets Higher Education Skincare Glow from the Inside Out
December 10, 2018
Given that Higher Education Skincare is a new brand, the website has to work overtime to not only sell but also educate visitors about the products. Along with targeted copy and photos reflective of the selfie culture, the site includes...
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Video Marketing Tips for Social Media
December 4, 2018
Video Marketing Tips for Social Media
December 4, 2018
As everyone knows, posting a video and not getting any likes or comments can be very frustrating, especially if you’ve done your research and have a great video that speaks directly to your target audience. If this has been your experience, then...
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