Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

How Do I Optimize My Website for Voice Search?
August 9, 2020
How Do I Optimize My Website for Voice Search?
August 9, 2020
Position Zero What is better than being number one on Google? The answer is beating the number one entry. How do you achieve this? By becoming one of Google’s featured snippets — position zero. Position zero is the information Google...
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What Our Digital Team Is Reading August 8, 2020
August 8, 2020
What Our Digital Team Is Reading August 8, 2020
August 8, 2020
Power of Virtual Events - Best Practices and Tips With COVID still running wild, the virtual event industry is booming! But the most difficult part about hosting a virtual event is keeping your audience engaged the entire time. With...
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Ecommerce Insider: Drupal Commerce
August 7, 2020
Ecommerce Insider: Drupal Commerce
August 7, 2020
Ecommerce brands have the chance to reach a massive audience. Online shopping is becoming the norm, and there are major opportunities to land repeat customers who will buy from you again and again. But what do your customer s...
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Brand Consistency Is the Key to Better UX
August 6, 2020
Brand Consistency Is the Key to Better UX
August 6, 2020
You create your brand through your: · Values · Core messages · Customer Experience · Tone · Logo · Colors Brand consistency is the practice of always delivering messages...
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DIY Websites Might Be Risky for Your Business
August 5, 2020
DIY Websites Might Be Risky for Your Business
August 5, 2020
Downsides to DIY A lot of times your potential client will base their first impressions of you on your company website. If your website is dated, cheap, or tacky looking then that’s the impression people will have about your business....
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What Is a Demand-Side Advertising Platform, and How Does It Work?
August 4, 2020
What Is a Demand-Side Advertising Platform, and How Does It Work?
August 4, 2020
These impressions are then targeted to users on the basis of their location, their interests, and other individualized criteria to heighten the potential effectiveness of a given ad and secure more business from advertisers. ...
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Why Use Chatbots on Your Website
August 3, 2020
Why Use Chatbots on Your Website
August 3, 2020
A chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. Chatbots make life easier for consumers. With chatbots, there’s no more long waits on hold to talk to...
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What Our Digital Team Is Reading July 31, 2020
July 31, 2020
What Our Digital Team Is Reading July 31, 2020
July 31, 2020
The Age of Social (Media) Distancing While we’re all social distancing (physically), is there a similar shift happening on social media? The short answer is, yes. Social media is a hub for news, information, and discussions, but people...
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Choice Paralysis in Website Design
July 30, 2020
Choice Paralysis in Website Design
July 30, 2020
When the five-star restaurant presents you with the exquisite meal that they’ve prepared for you, there are few or no decisions to make, and you can sit back and relax. In restaurant terminology, a “table d'hôte” (table of the host) menu is a...
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Is Magento 2 Right for You?
July 28, 2020
Is Magento 2 Right for You?
July 28, 2020
Benefits of Upgrading to Magento 2 Custom-Built Websites If your website was a custom-build the first time around, you’ll most likely want to look at Magento 2 as your upgraded platform. You’ll want to keep all of the...
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