Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

Digital Marketing Primer: B2B Fundamentals of Marketing to Business Needs and Expectations
February 14, 2020
Digital Marketing Primer: B2B Fundamentals of Marketing to Business Needs and Expectations
February 14, 2020
B2B Consumers' Expectations B2B customers expect practicality and features that are going to make the shopping experience easy from start to completion. We're no longer in the age where all B2B leads are coming through phone calls....
Read more
Digital Marketing Primer: B2C Fundamentals of Marketing to Consumer Needs and Expectations
February 5, 2020
Digital Marketing Primer: B2C Fundamentals of Marketing to Consumer Needs and Expectations
February 5, 2020
What Customers Expect from Businesses Today, expectations have shifted toward the user experience whether it’s online or in person. Customers value experiences a lot more today as we see more elaborate activations and experiential events...
Read more
Your Online Storefront. Where do you start?
January 28, 2020
Your Online Storefront. Where do you start?
January 28, 2020
Storefront First things first. You’re going to need to build a website, or content management system (CMS), that will support your online store and everything that goes along with that. In most cases, WordPress , Magento , and...
Read more
Compelling Content, Meaningful Graphics, and User-Friendly Functionality Increase Online Conversions
January 6, 2020
Compelling Content, Meaningful Graphics, and User-Friendly Functionality Increase Online Conversions
January 6, 2020
In laying the groundwork for better online conversions, examine your experiences in a brick-and-mortar world. As you navigate through a grocery store, for instance, think of the signage, graphics, and technology you rely on to help you make a...
Read more
What Good Digital Marketers Know About Awareness
December 20, 2019
What Good Digital Marketers Know About Awareness
December 20, 2019
The concept of awareness is not lost on most organizations. Marketers understand it as a basic marketing component, yet some are reluctant to budget advertising dollars for awareness campaigns. The most common reason that marketers shy away from...
Read more
Generation Z: What They’re Like and Why Digital Marketers Should Care
December 6, 2019
Generation Z: What They’re Like and Why Digital Marketers Should Care
December 6, 2019
Rumor has it that, not surprisingly, the name “Generation Z” was borne from an online contest. Also known as IGen or Post-Millennials, members of the Generation Z cohort have been described as “old souls” who now make up about 25% of the...
Read more
Drag & Drop UI Experiences in Drupal & WordPress
November 8, 2019
Drag & Drop UI Experiences in Drupal & WordPress
November 8, 2019
Both WordPress and Drupal are open source platforms, which is why so many people use them to build websites. With the ability to add whichever functionalities you need, it’s really great to see CMS platforms evolving to help move the user...
Read more
WordPress & WooCommerce: Powerful Partners for Your Online Store
October 28, 2019
WordPress & WooCommerce: Powerful Partners for Your Online Store
October 28, 2019
Let’s start with the foundation. Though WooCommerce is a technically a plugin, it functions more like an integrated component of WordPress which means it’s very compatible in every sense of the word. At its core, it’s open source which means 1)...
Read more
Top Web Design Trends for 2020: Appealing to the Senses
October 20, 2019
Top Web Design Trends for 2020: Appealing to the Senses
October 20, 2019
Designing Off-the Grid Front-end designers have been constrained by the grid for too long, and it's time for them to break out. More websites are using the broken grid technique which...
Read more
5 Marketing Habits of Successful Non-Profit Organizations
October 6, 2019
5 Marketing Habits of Successful Non-Profit Organizations
October 6, 2019
So at this point in 2019, let’s see what non-profits in-the-know have in common. They Use Marketing Automation As a non-profit, you may not have a large marketing department to divide tasks and fully implement a...
Read more