Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

Progressive Profiling - A Powerful Digital Experience Approach for Websites
August 14, 2018
Progressive Profiling - A Powerful Digital Experience Approach for Websites
August 14, 2018
The benefit to businesses having granular data about their leads and customers is that it generates more revenue. The more information a business has, the easier it is to offer additional products and services that customers are interested in as...
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An Ecommerce Guide to Selling on Amazon: Part III, Advertising
August 6, 2018
An Ecommerce Guide to Selling on Amazon: Part III, Advertising
August 6, 2018
One common question we hear a lot about advertising on Amazon is, “Why would I pay to advertise on Amazon when I could pay to send customers to my e-commerce store and make more money?” Well, if you already have an Amazon store, then you should...
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An Ecommerce Guide to Selling on Amazon: Part II, Shipping & Selling
July 30, 2018
An Ecommerce Guide to Selling on Amazon: Part II, Shipping & Selling
July 30, 2018
Selling Your Products Step 4: Start Selling Once you’ve uploaded your listings, it should take 24 hours for your products to go live and then you can start selling products! If you’re the only one selling your products...
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An Ecommerce Guide to Selling on Amazon: Part I, Account Set-Up
July 23, 2018
An Ecommerce Guide to Selling on Amazon: Part I, Account Set-Up
July 23, 2018
Although many brands already have their own ecommerce websites, there still exists an opportunity to sell more product through a marketplace like Amazon, especially if you want to increase the visibility of your brand . For those of you thinking...
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Google Marketing Live: A Recap on the Latest Releases
July 12, 2018
Google Marketing Live: A Recap on the Latest Releases
July 12, 2018
What was really nice to see this year was Google's focus on small business owners. We typically see large corporations focus on enterprise-level companies because they bring in the most revenue, but this focus on small business is encouraging in...
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GDPR’s Impact on Data Security. Part II - Technical Implementation
June 26, 2018
GDPR’s Impact on Data Security. Part II - Technical Implementation
June 26, 2018
1. Data encryption, at-rest vs. in-transit GDPR does not make encryption imperative, but businesses still need to make sure there is an alternative method in play if they do not plan on using encryption. Although encryption is...
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GDPR’s Impact on Data Security. Part I - Business Processes
June 19, 2018
GDPR’s Impact on Data Security. Part I - Business Processes
June 19, 2018
GDPR can be a bit confusing and there are many requirements that may or may not apply to your business depending on your situation and your online visitors. So how do you determine how secure your site needs to be and whether you need to go so...
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Virtual Reality May Finally Find Mass Appeal on the Web
June 11, 2018
Virtual Reality May Finally Find Mass Appeal on the Web
June 11, 2018
When we talk about virtual reality we’re defining it as, "…computer technology used to create a simulated environment.” VR technology, in its optimal form, enables you to walk around, grab things with your hands, and look in every direction—in a...
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Realizing Big Gains Online: An Association Web Marketing Case Study
June 1, 2018
Realizing Big Gains Online: An Association Web Marketing Case Study
June 1, 2018
An Association Case Study As the focus of this case study, one of the organizations we had particularly great success with is an association based in Washington, D.C. Through discovery and interviews, we found that the...
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5 Benefits Your Organization Will Reap by Going Agile
May 18, 2018
5 Benefits Your Organization Will Reap by Going Agile
May 18, 2018
Agile will create teams and leverage multiple developers against each project, which may mean that the organization can no longer sustain as many projects as it once tried to support. Development teams, compared to individual developers that are...
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