Web Insights Blog

If you're looking for insights on the latest web design techniques, web technologies, marketing approaches, and industry-specific web solutions, you're in the right place.

Virtual Reality May Finally Find Mass Appeal on the Web
June 11, 2018
Virtual Reality May Finally Find Mass Appeal on the Web
June 11, 2018
When we talk about virtual reality we’re defining it as, "…computer technology used to create a simulated environment.” VR technology, in its optimal form, enables you to walk around, grab things with your hands, and look in every direction—in a...
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Realizing Big Gains Online: An Association Web Marketing Case Study
June 1, 2018
Realizing Big Gains Online: An Association Web Marketing Case Study
June 1, 2018
An Association Case Study As the focus of this case study, one of the organizations we had particularly great success with is an association based in Washington, D.C. Through discovery and interviews, we found that the...
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5 Benefits Your Organization Will Reap by Going Agile
May 18, 2018
5 Benefits Your Organization Will Reap by Going Agile
May 18, 2018
Agile will create teams and leverage multiple developers against each project, which may mean that the organization can no longer sustain as many projects as it once tried to support. Development teams, compared to individual developers that are...
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How to Build a Website Landing Page That Converts
May 5, 2018
How to Build a Website Landing Page That Converts
May 5, 2018
Good website landing pages can boost your return on investment, while a dull landing page can leave your business inquiries stagnant. There are thousands of ways...
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Improving Website Navigation through Card Sorting
April 27, 2018
Improving Website Navigation through Card Sorting
April 27, 2018
Card sorting is a method used to help design or evaluate the information architecture of your website. Information architecture focuses on organizing, structuring, and labeling content in an effective and sustainable way to help users find...
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Digital Summit Los Angeles 2018
April 19, 2018
Digital Summit Los Angeles 2018
April 19, 2018
Hi, my name is Mark Mobley, and I'm the Digital Marketing Manager at New Target. I'm super excited to be able to share my marketing conference experience on the Web Insights blog. As the Digital Marketing Manager, I work as part of our...
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Selecting the Right Platform for Social Media Advertising
April 12, 2018
Selecting the Right Platform for Social Media Advertising
April 12, 2018
Choosing a Social Media Platform 1. Think about your objective(s). Before you strategize, have some goals or objectives that you want to achieve through social media, whether it be getting more traffic to your site, increasing...
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The Mobile-First Breakdown: Is Your Website Ready?
March 29, 2018
The Mobile-First Breakdown: Is Your Website Ready?
March 29, 2018
The main change is the way web content is gathered and not necessarily the way web content is ranked. There will not be a separate index for mobile, instead, there will continue to be one index for search results that prioritizes mobile web pages...
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From Content to Color: Creating a Website Style Guide
March 19, 2018
From Content to Color: Creating a Website Style Guide
March 19, 2018
What Is a Style Guide? A style guide is a tool that helps your team communicate more effectively and efficiently; when communication is clear, productivity improves. Instead of spelling out every design decision, the style guide enables...
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Why Website Integration Matters and Technologies that Empower It
March 5, 2018
Why Website Integration Matters and Technologies that Empower It
March 5, 2018
In an API-driven world, software integration expertise is paramount to create the best user experiences. A website fully integrated with other specialty software allows for a better user experience. Specialty software is, well, specialized, and...
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