Web Insights Blog

How to Build a Website Landing Page That Converts
May 5, 2018
How to Build a Website Landing Page That Converts
May 5, 2018
Good website landing pages can boost your return on investment, while a dull landing page can leave your business inquiries stagnant. There are thousands of ways...
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Improving Website Navigation through Card Sorting
April 27, 2018
Improving Website Navigation through Card Sorting
April 27, 2018
Card sorting is a method used to help design or evaluate the information architecture of your website. Information architecture focuses on organizing, structuring, and labeling content in an effective and sustainable way to help users find...
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Digital Summit Los Angeles 2018
April 19, 2018
Digital Summit Los Angeles 2018
April 19, 2018
Hi, my name is Mark Mobley, and I'm the Digital Marketing Manager at New Target. I'm super excited to be able to share my marketing conference experience on the Web Insights blog. As the Digital Marketing Manager, I work as part of our...
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Selecting the Right Platform for Social Media Advertising
April 12, 2018
Selecting the Right Platform for Social Media Advertising
April 12, 2018
Choosing a Social Media Platform 1. Think about your objective(s). Before you strategize, have some goals or objectives that you want to achieve through social media, whether it be getting more traffic to your site, increasing...
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The Mobile-First Breakdown: Is Your Website Ready?
March 29, 2018
The Mobile-First Breakdown: Is Your Website Ready?
March 29, 2018
The main change is the way web content is gathered and not necessarily the way web content is ranked. There will not be a separate index for mobile, instead, there will continue to be one index for search results that prioritizes mobile web pages...
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From Content to Color: Creating a Website Style Guide
March 19, 2018
From Content to Color: Creating a Website Style Guide
March 19, 2018
What Is a Style Guide? A style guide is a tool that helps your team communicate more effectively and efficiently; when communication is clear, productivity improves. Instead of spelling out every design decision, the style guide enables...
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Why Website Integration Matters and Technologies that Empower It
March 5, 2018
Why Website Integration Matters and Technologies that Empower It
March 5, 2018
In an API-driven world, software integration expertise is paramount to create the best user experiences. A website fully integrated with other specialty software allows for a better user experience. Specialty software is, well, specialized, and...
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An Overview of PHP MVC Frameworks for 2018
February 9, 2018
An Overview of PHP MVC Frameworks for 2018
February 9, 2018
Laravel 5.x Just as it has been true for the last few years, Laravel continues to lead the PHP frameworks movement. To boot, you have access to Laracasts for learning, as well as a great ecosystem and tools like Envoyer, Dusk, Forge,...
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Courting Customers: Using Salesforce to Increase Engagement
January 26, 2018
Courting Customers: Using Salesforce to Increase Engagement
January 26, 2018
If the tables were turned and you were asked to engage with an organization as a customer, employee, or a channel partner how would that look? Most likely you would have a wish list of features that include personalization, recommendations, and...
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7 Ways to Ignite User-Centered Web Design in Government Agencies
January 14, 2018
7 Ways to Ignite User-Centered Web Design in Government Agencies
January 14, 2018
But what's the best way to do this? How can you change your organizational culture so the UCD seed you’re planting will take root and flourish? The best way is to embark on a project to raise awareness of UCD and embed UCD processes into your...
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