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Digital Insights Blog

If you’re looking for digital insights on the latest web design trends, digital marketing approaches, ecommerce technologies, and industry-specific digital solutions, you’re in the right place.
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What Is Single Sign-on?

  • July 22, 2021
SSO (Single Sign-on) website authentication is now more important than ever. Almost every website requires authentication to access its services and content. A centralized

Pay-per-click Advertising & Paid Search: All You Need to Know

  • July 21, 2021
I’m sure you all have seen the advertisements that appear next to your search results on Google, Bing, and other search engines. These are

Responsive vs. Adaptive Website Design

  • July 20, 2021
Responsive and adaptive website design, where to start? They both have their pros and cons, but one will be better for your specific site

Government Website Design Best Practices

  • July 20, 2021
Everything is now accessible through the internet, from healthcare to education to government agencies. However, public sector organizations continue to face problems when improving

Animation and Motion for UX Design

  • July 19, 2021
Motion design was once just a fancy addition to improve the aesthetics of your website. However, now, motion is an essential element in web design to

Why Meta Tags Matter

  • July 19, 2021
Meta tags; what are they, and why do they matter? Well, if you stumbled upon this article via a search engine, then there’s a

What Is Interactive Prototyping?

  • July 18, 2021
Boom! You have a wonderful idea for the creation of a new mobile app or website. Great! But what is the next step? To

Building a Positive Brand Association

  • July 17, 2021
When you think of Apple, you think of words like “innovation,” “sleek,” and “simple.” This is an example of brand association. Brand association is

What You Need to Know about SMS Marketing

  • July 17, 2021
Something about feeling my phone buzz or hearing that ding when I receive a text message gets me a little excited, and when I

Increasing Friction to Improve User Experience

  • July 16, 2021
When navigating through a website, you don’t want to be blocked by any obstacles, no matter what the goal of your visit is. Instead,

What Is Your Audience Really Thinking?

  • July 15, 2021
Knowing what your customers are really thinking is essential to your website’s success. Analyzing your audience and determining their online behaviors and priorities can

Avoiding Buyer’s Remorse

  • July 14, 2021
Whether it’s the regret you feel after splurging on a new purse that you don’t love or spending money on a night out that

WordPress Stories: A New Way to Engage

  • July 13, 2021
You saw it on Snapchat first, then Instagram then, Twitter, and now WordPress. Stories are a fun and powerful way to engage your audience on social

Affiliate vs. Influencer Advertising

  • July 12, 2021
In the digital advertising world, we hear a lot about influencer marketing and experience it firsthand when we log into Instagram or other social

Basics of Information Architecture

  • July 11, 2021
Who do you call when you want to build a beautiful home? An architect. We all know this, but architecture also pertains to the

Law of Proximity in User Experience (UX) Design

  • July 8, 2021
When designing a website, you might probably have tons of questions about what colors to use, how to organize elements, etc. Lucky for you,

Developing a Content Strategy for Your Association

  • July 8, 2021
A content strategy is more than just how often you post a blog or what topics you cover in your content; it lays out

Building a Passionate Community for Your Nonprofit

  • July 7, 2021
Your nonprofit mission is going well, whether it’s saving the dogs or saving the children or saving the electricity, you are being successful in

Increase Donations for Your Nonprofit Organization

  • July 6, 2021
Nonprofits can use modern advertising tools and methods to engage with donors, create trust, inspire support, and convert one-time donations into charity advocates. However, even

When Is the Best Time to Send a Marketing Email?

  • July 6, 2021
Do you want more people to see your marketing emails? Obviously! If you want your emails to be noticed, send them when most people check

Advantages of Minimalist Website Design

  • July 5, 2021
What the internet doesn’t lack is content and noise and things to look at and respond to. Sometimes when the rest of the world
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Southern California

7545 Irvine Center Drive
Suite 200
Irvine, CA 92618
949.656.3645

Washington D.C. Metro

6363 Walker Lane
Suite 330
Alexandria, VA 22310
703.548.3433

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