Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 6 min read
Phishing Attacks Phishing is the term for a cyber scam where a bad actor pretends to be someone trusted (your bank, a coworker) in order to trick you into revealing...
- 9 min read
For years, digital advertising has largely meant meeting people in one of two places: where they search or where they spend time. Google Ads captures people actively looking for something....
- 6 min read
Choosing a website platform often begins with a spreadsheet. The organization gathers requirements. Someone creates columns for security, accessibility, integrations, content management, scalability, performance and cost. WordPress, Drupal, Webflow, and...
- 7 min read
Public relations used to be relatively straightforward. Your organization developed its message, communicated with journalists and industry publications, issued press releases, cultivated relationships and tried to earn positive coverage. All of...
- 3 min read
Motion design was once just a fancy addition to improve the aesthetics of your website. However, now, motion is an essential element in web design to make a user’s experience...
- 3 min read
Boom! You have a wonderful idea for the creation of a new mobile app or website. Great! But what is the next step? To provide an enjoyable user experience when...
- 3 min read
When you think of Apple, you think of words like “innovation,” “sleek,” and “simple.” This is an example of brand association. Brand association is the emotions, concepts, qualities, or traits...
- 2 min read
When designing a website, you might probably have tons of questions about what colors to use, how to organize elements, etc. Lucky for you, you don’t have to guess; you...
- 3 min read
A content strategy is more than just how often you post a blog or what topics you cover in your content; it lays out the goals you want to achieve...
- 3 min read
Nonprofits can use modern advertising tools and methods to engage with donors, create trust, inspire support, and convert one-time donations into charity advocates. However, even the best advertising strategies can...
- 2 min read
Leadership expert Simon Sinek said, “People don’t buy what you do; they buy why you do it. The Golden Circle is a famous concept that Sinek presented in his popular...
- 3 min read
Look at the big picture, but also the small. With the increasing complexity of website design and the need for a deeper understanding of user intent, UX website designers must...
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