Digital Insights Blog

If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.

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  • 3 min read

Developing a Content Strategy for Your Association

A content strategy is more than just how often you post a blog or what topics you cover in your content; it lays out the goals you want to achieve...

creative illustration with digital services icons for new target inc. - the digital agency's offering of creative, branding, ai and marketing services for nonprofit, association, and corporate clients.
  • 3 min read

Increase Donations for Your Nonprofit Organization

Nonprofits can use modern advertising tools and methods to engage with donors, create trust, inspire support, and convert one-time donations into charity advocates. However, even the best advertising strategies can...

creative illustration with digital services icons for new target inc. - the digital agency's offering of creative, branding, ai and marketing services for nonprofit, association, and corporate clients.
  • 2 min read

Why the Golden Circle Model Is Important for Your Marketing Strategy

Leadership expert Simon Sinek said, “People don’t buy what you do; they buy why you do it. The Golden Circle is a famous concept that Sinek presented in his popular...

creative illustration with digital services icons for new target inc. - the digital agency's offering of creative, branding, ai and marketing services for nonprofit, association, and corporate clients.
  • 3 min read

Addressing Macro & Micro-Moment Design

Look at the big picture, but also the small. With the increasing complexity of website design and the need for a deeper understanding of user intent, UX website designers must...

creative illustration with digital services icons for new target inc. - the digital agency's offering of creative, branding, ai and marketing services for nonprofit, association, and corporate clients.
  • 3 min read

The Framework for Innovation: The Double Diamond Method

    How do you solve a problem like Maria? Or any problem for that matter? The British charity called Design Council has identified a method to “make life better...

creative illustration with digital services icons for new target inc. - the digital agency's offering of creative, branding, ai and marketing services for nonprofit, association, and corporate clients.
  • 3 min read

Simplifying a Complex Website’s User Interface

A complex user interface can quickly frustrate users and cause them to abandon your website faster than they found it. A good user experience is key to the success of...

creative illustration with digital services icons for new target inc. - the digital agency's offering of creative, branding, ai and marketing services for nonprofit, association, and corporate clients.
  • 4 min read

How We Use Psychology in Digital Advertising

People use psychology to excite and engage others every day. With the internet being cluttered with billions of websites and advertisements, your digital marketing strategy needs to integrate the psychology...

creative illustration with digital services icons for new target inc. - the digital agency's offering of creative, branding, ai and marketing services for nonprofit, association, and corporate clients.
  • 2 min read

Why We Use Adobe XD for Website Design

Website design is very important, and we know there are countless options for designers that can cause confusion and headache. Here at New Target, we use Adobe XD to fulfill...

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