Koloma
Innovative Digital PR, a modern website, and brand system for Koloma, showcasing its global leadership in natural hydrogen exploration and supporting their rapid global growth with digital services.
The Challenge
Koloma was advancing exploration efforts at unprecedented speed. But its brand and website did not yet reflect the scale, complexity, or authority of its work.
- The science behind natural hydrogen exploration was highly technical and difficult to communicate clearly.
- The brand system lacked consistency across subsidiaries and materials.
- The website structure did not fully support education, recruitment, stakeholder engagement, or policy visibility.
- Infrastructure management across multiple domains required greater cohesion and security.
In a rapidly emerging global energy landscape, clarity and credibility were critical.
The Solution
New Target developed a scalable brand and digital strategy that positions Koloma as a clear, authoritative leader in natural hydrogen exploration.
We unified the brand architecture, redesigned Koloma.com, expanded educational content, created custom scientific illustrations, produced content, and strengthened digital infrastructure. The result is a cohesive brand digital ecosystem that supports education, recruitment, policy engagement, and long-term growth online.
Results
managed
Brand Identity & Subsidiary Brand System
We established a cohesive brand identity for Koloma and its subsidiaries to ensure consistency as the organization expanded. This included master logo systems, presentation templates, letterhead suites, business cards, and a comprehensive brand book.
To support clarity and distinction, we also developed tailored brand guidelines for six subsidiaries. This approach allows each entity to maintain its own identity while clearly laddering up to the Koloma parent brand.
Deliverables included:
- Master logo system and brand guidelines
- Subsidiary brand architecture
- Business cards, letterhead, presentation templates
- Branded communications materials
Website Redesign: Koloma.com
We redesigned Koloma.com to reflect Koloma’s leadership in natural hydrogen exploration.
The new site balances scientific credibility with clarity and accessibility. Expanded content, intuitive UX, and a modern visual system establish Koloma as the definitive authority in this emerging energy sector.
Behind the scenes, we implemented an editor-friendly CMS structure, improving flexibility and internal content management.
Key outcomes:
- Improved user experience for technical and non-technical audiences
- SEO-optimized educational content
- Scalable content architecture
- Clean, modern interface aligned with scientific innovation
Clear Science, Made Visual
As drilling initiatives accelerated, Koloma needed to clearly explain its work to communities, policymakers, and stakeholders.
Using Koloma’s scientific source material, we developed:
21 custom scientific illustrations explaining:
- Natural hydrogen formation
- Geophysical surveys
- Safety protocols
- Exploration methodology
These visuals translate complex geoscience into clear, accessible narratives — building trust and transparency.
UX Expansion & Careers Growth
Through a collaborative discovery phase, we identified the core pages needed to establish authority and guide user understanding of natural hydrogen exploration. New page designs were created to support education, transparency, and engagement across technical and non-technical audiences.
As hiring accelerated, a dedicated careers hub became a priority. We designed and launched a careers landing page with LinkedIn integrations, along with FAQ-style dropdowns that improve SEO and AEO performance while keeping complex information easy to navigate.
Deliverables Included:
- A dedicated Careers Hub with LinkedIn integration
- SEO-structured FAQ dropdowns supporting AEO performance
- Expanded educational pages to support stakeholder engagement
Digital PR Strategy & Authority Building
Through a structured digital PR approach, we established a foundation for Koloma to define narrative, build credibility, and expand visibility across emerging AI conversations around natural hydrogen. Efforts focused on aligning messaging, increasing authoritative coverage, and ensuring consistency across all external digital communications.
To support long term scalability, we developed a AEO governance playbook that standardizes messaging and guides content creation across teams. This was paired with strategic article development designed to strengthen Koloma’s presence in AI and search driven environments, contributing to a growing LLM knowledge base. Technical schema enhancements were also implemented to improve discoverability and reinforce digital PR impact.
Educational Video & Stakeholder Enablement
To support clearer communication of a complex and emerging topic, we developed a fully animated educational video focused on explaining natural hydrogen in an accessible and engaging format. The goal was to equip Koloma with a flexible asset that can be used across stakeholder conversations, presentations, and digital channels.
The video translates technical concepts into a clear visual narrative, helping both technical and non-technical audiences quickly understand the value and potential of natural hydrogen. Designed for adaptability, the asset supports business development, policy discussions, and community engagement by delivering consistent, easy to understand messaging.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
With AI search, chatbot solutions, AEO, GEO, and digital PR, we help your brand show up accurately, respond intelligently, and earn trust where today’s users are searching, comparing, and deciding.
