Lend Your Celebrity
Creating a clearer vision for connection, opportunity, and community impact.
The Challenge
It’s easy to see the power behind the work being done at Lend Your Celebrity, but the organization needed a way to make that mission tangible for multiple stakeholders. Lend Your Celebrity pairs successful professionals with K–12 schools to help provide speakers, mentors, career exposure, and motivation to the next generation.
There were two key challenges that New Target faced when working with Lend Your Celebrity. First, the partner school needed to be able to explain how they can use the resources. Second, the professionals who can make an impact need to know that what they have to offer is valued. These needs made it crucial for the brand and website design to be more than just appealing. It had to communicate the organization’s value proposition to the right audiences.
The Solution
Through our collaboration with Lend Your Celebrity, New Target created a more holistic communication foundation that allowed them to better convey their purpose, mission, and role in the community, as well as to encourage others to engage and collaborate with them.
The result included three major components: brand identity, printed collateral material, and a WordPress-based website that would be used as one of the primary vehicles through which to communicate and engage. Every element of the project was crafted in a way that could enable the user to easily digest information about the organization and take further action by volunteering, applying for school grants, donating, and other options.
Brand Identity
The brand identity was created to reflect the heart of Lend Your Celebrity’s mission: highlighting the people, opportunities, and pathways that can help students see what is possible for their future. The logo carries that purpose through layered symbolism. The star represents the true “celebrities” within the community: the professionals, mentors, educators, and leaders who lend their time and experience to support students. For students, the star also becomes a guiding symbol, pointing toward direction, inspiration, and the many possibilities ahead.
The shape behind the LYC acronym was designed to feel like a highlight mark, reinforcing the organization’s role in drawing attention to what matters most. Just as a highlight helps important information stand out, Lend Your Celebrity helps bring visibility to people, stories, and opportunities that children might otherwise miss. The result is a brand identity that feels optimistic, credible, and grounded in purpose, giving the organization a more recognizable presence across school outreach, donor conversations, community partnerships, and future campaigns.
Brand Assets
To support Lend Your Celebrity’s outreach beyond the website, New Target created a set of branded materials that could be used in meetings, events, school conversations, donor development, and partnership opportunities. These included business cards, flyers, and folders, each designed to help the organization show up with consistency and confidence in real-world conversations. The flyers provide a quick way to explain the mission and invite engagement, the folders create a polished leave-behind for presentations and meetings, and the business cards give team members a professional, recognizable way to build connections.
Each asset was designed to make the organization feel cohesive and prepared, whether the team is introducing the mission to a school administrator, connecting with a potential volunteer, or speaking with a community partner. The materials help carry the brand into real-world conversations and give the team practical tools for building relationships.
Website Development
The newly created website is one of the primary focal points where all activities of Lend Your Celebrity revolve around. On the website, there is an introduction to the mission of the organization, as well as information on how schools can involve professionals in their classes. Professionals can get insight into how their efforts will benefit students, while donors and partners can understand the impact of their donations and involvement.
When creating the website, we focused on providing clear content for each user that would be easy to follow through. We made sure that there were calls-to-action placed in convenient spots along the way so that users would not have trouble finding out what their next step should be.
Results & Impact
After the completion of this project, the organization gained a more unified and credible image through all aspects of brand, print, and digital media channels. Through a solidified identity, professional outreach tools, and an updated website on WordPress, the organization is now able to effectively convey their mission while connecting with those who can help them grow.
The website allows for greater understanding within the target audience of how they fit into the overall mission of the organization. In addition, it provides a platform for future communications and growth of the organization itself.
Most importantly, the project allows for the organization to stay true to their mission, which involves helping students through exposure to inspiring individuals who will guide them along the way.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
With AI search, chatbot solutions, AEO, GEO, and digital PR, we help your brand show up accurately, respond intelligently, and earn trust where today’s users are searching, comparing, and deciding.
