Product branding for the information security age.
Product branding for the information security age that provides a visual identity to support a growing need across consumers of all stripes.


Notified by ITRC is a data alert product that informs businesses and consumers about the latest publicly-reported data breaches. While New Target previously updated the ITRC digital ecosystem to better reflect the times, this new product needed an identifiable brand and an integrated digital hub to showcase its offerings.


New Target created a logo and a visual identity package that fit seamlessly within the larger ITRC brand. Additionally, the product was integrated into the ITRC website to create promotional opportunities for all website visitors.



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Branding and Visual Identity

Creating a brand and visual identity that is expandable was important for this product. Notified’s distinct B2B and B2C features and pricing required a flexible brand framework. New Target created a logo that crossed the two audiences by pairing a familiar alert icon with a common vehicle for people and organizations to get their alerts (email). In addition to the logo, a visual identity was created around a font and color palette that paired nicely with the ITRC brand.

Integrating the product into the larger digital ecosystem

As part of Notified’s branding, the product needed to be better integrated into the ITRC website. This started with the visual identity, but carried over into the landing page and promotional elements that are used throughout the ITRC ecosystem. The product is powered by SalesForce. To continue to support ITRC’s mission “to minimize the risk and mitigate the impact of identity compromise,” features of Notified were brought into the website. This includes a glossary of terms that allows users to better understand the resources provided by ITRC. A eye-catching ticker shows data breaches that have been recently added to the ITRC database. To promote the new product, we added house ads throughout the main ITRC website.

How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.