Prize for Cities

The Prize for Cities seeks to inspire urban change-makers across the globe by elevating trailblazing initiatives and telling impactful stories of sustainable urban transformation.


The World Resources Institute Ross Center for Sustainable Cities seeks to spotlight transformative urban change with its annual Ross Center Prize. The Prize for Cities website serves as a hub where applicants can get information about the prize, submissions, the jury, and past winners. Since the theme of the prize changes each year, the organization needed a flexible, re-usable design that could be easily updated with new colors and images every prize cycle.


The need for a flexible solution to accommodate the changing design and content led New Target to choose Drupal as the CMS. A variety of modules allows for an online resource that provides a seamless user experience and is easy for the staff to manage.



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Website Design & Creative Vision

The organization’s interest in dynamic imagery dictated much of the design and in parallel, performance of the site was a key success factor as the audience is global and many are in developing countries with poor internet speed. Prize submissions for 2020-2021 totaled 262 from 54 countries, 160 cities, and six languages which means the website has to connect both visually and editorially to entrants from all over the world. The website makes good use of relevant and compelling images as a way to tell stories by highlighting urban issues, ideas, and impact both locally and internationally. The website is clean, uncluttered, and most importantly, very easy to navigate.

Given the short timeline of the project, it was completed in two phases. The initial Phase 1 rollout was in early 2020 for Phase 1-2 of the prize cycle (applications open and applications closed) and in late in 2020, New Target launched enhancements to account for Phases 3-5 (review of applications, finalists selected, winner selected).


The site is built in Drupal 8 and includes the ability for content editors to both rearrange Paragraphs and hide/display any as appropriate. This allows them to reuse Paragraphs from prize cycle phase to phase as well as “hide” any not currently relevant for the cycle. Configuration Translation, Content Translation, Interface Translation, and Language modules are used to display select pages in multiple languages. The Paragraphs module gives the organization flexibility in rearranging and reusing content areas during different prize cycle phases. Messages about cookie usage and to allow users to opt-in to using the website are facilitated by the EU Cookie Compliance module. And, the Video Embed module adds to the website’s ease of use in allowing content editors to easily embed streaming videos throughout the site.


How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.