Quicksilver Scientific
Global health and wellness, scientifically.
Quicksilver Scientific combines nature’s nutrients with the power of science to deliver what we believe to be the most effective supplements and detoxification protocols on the market.
Challenge
Our challenge was to connect available products, research, and knowledge to customers seeking health and wellness supplements for various needs and to provide best-in-class eCommerce features and functionality (i.e., better payment processing, shipping integrations, and lightning-fast loading speeds) while at the same time meticulously migrating user profile data to continue to reveal related products.
Solution
New Target used customer data to create customer flows. We re-platformed Quicksilver Scientific from Magento to WooCommerce and integrated a number of third parties that make running an eCommerce business more efficient.
Strategy
The main goal of this project was to give Quicksilver Scientific’s staff increased control over their products, payments, and marketing funnel capabilities.
We started the project by reviewing their current anonymized customer behavioral data—reevaluating drop-offs and entry points. This enabled a new website information architecture that works with both the customers’ needs and the organization’s sales goals. Then, from here, we designed systems around the data.
Website Design & Creative Vision
There’s something to be said about how eloquent meticulously-placed white spaces can bring out bright splashes of color throughout the website experience. Quicksilver recently rebranded their product line with bright colors on a neutral base and needed their website to match the modern and lively palette. Through various rounds of collaboration, user-centered web design, our unique systems design process, and the masterminds in our creative and engineering departments, we gave the Quicksilver team a well-rounded, product-centered, eCommerce platform.
Development & Hosting
Once the creative direction was established, we began migrating thousands of entries to the new system along with customers, reviews, and other media. The New Target development team integrated with all of their preferred third parties for a seamless customer journey. These changes in their tech stack have effectively doubled their sales and increased several important KPIs.
Quicksilver has customers and franchisees all over the world. So, on top of all the design and development work ahead of us, we needed to set them up with a wicked-fast and secure hosting network and work with their multiple regional distributors, including Asia and Europe.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.