Amplifying your purpose, values, and voice.
We help organizations grow with branding that rises above. With each engagement, we strive to not just capture your brand essence but to push your brand to new heights, to tell your story in new ways, and to create an identity that wins over your audience.
Rooted in research and crafted with creativity, we help organizations show their value in today’s distracted digital world. Our digital-first approach to branding services ensures that your brand works across channels and connects with people in meaningful ways.
deliver on your brand promise
Brand Attributes
We will help you identify and define your organization’s story through brand attribute workshops. These exercises help capture your essence and define your place in the market.
Audience Personas
Using both hard and soft data, we’ll define your audience with you. We won’t stop at what they do but will help you truly understand why they do it, what brings them joy, and what you need to do to win them over.
Research
Our branding services use market research to gather insights at the industry and geographic levels, coupled with competitor analysis to understand how your differentiators measure up in a crowded world.
Focus groups
Your audience has a perception of your brand. Hear from the people that matter most to your brand and with those insights gained, refine your brand voice to best reflect your brand promise.
Identity Design
We will create a visual identity that’s simple, memorable, and unique. From logos to mood boards to brand books, our brand services help ensure that your brand’s story is consistent and recognizable.
Messaging Architecture
We’ll help you create a consistent voice to tell your brand story. From defining keywords to prioritizing messages, having a messaging architecture empowers you to share your story in a consistent and compelling way.
Featured Project
Identity design that supports a community.
Amplifying the Alexandria Redevelopment and Housing Authority’s voice for the voiceless, New Target created a new visual identity, logo, and brand for the local leader in equality.
We are A Top Branding Agency
Diverse Portfolio & Experience
We pride ourselves on our diverse portfolio that showcases our expertise across various industries and projects. Our extensive experience in working with organizations of all sizes makes us a top choice for branding projects, regardless of your organization’s size or scope.
Comprehensive Services
We offer a full suite of branding services, ranging from brand strategy and positioning to visual identity design, messaging, and digital marketing. Our comprehensive approach ensures that your brand remains cohesive and impactful across all channels and touch points.
Creative & Strategy Expertise
Our team consists of creative and strategy professionals who work together to develop powerful brand identities that resonate with your target audience. We excel at crafting visually stunning designs while ensuring that your brand messaging aligns with your organization’s goals and values.
Centered On You and Yours
We are committed to fostering strong partnerships with our clients, working closely with them to understand their vision and requirements. Our collaborative and client-centric approach ensures that the final product is a true reflection of your organization’s unique identity, and speaks to your audiences authentically.
Flexibility
We pride ourselves on our ability to scale and adapt our services to meet the needs of organizations large and small. Our team is equipped to handle projects of varying complexities, ensuring that your storytelling and branding needs are met regardless of your organization’s size.
Client Satifisfaction
Our proven track record of delivering successful branding projects that drive tangible results for our clients is a source of pride. Our commitment to client satisfaction is evident through the lasting relationships we’ve earned.
You've seen our work.
We create memorable brands, websites, and marketing campaigns. Our digital-first approach helps propel nonprofits, associations, and commercial businesses forward.
You scrolled this far, so you might as well chat with us.
telephone: 703.548.3433
email: agency@newtarget.com
fax: Just kidding.