Media Buying
Make every impression count with purpose-drive search, social, CTV, audio, and out-of-home advertising.
Your impression made, your dollar maximized.
Digital media has splintered into a maze of search, social, CTV, audio, and retail-media channels—yet your mandate remains simple: acquire customers efficiently and show what’s working to your bosses.
That’s why our media buying services team unites audience strategy, creative, buying, and analytics inside a single, full-stack marketing subscription or campaign to maximize your investment’s return.
We layer predictive look-alike modeling and AI-powered bidding onto deep persona research to lower your cost per acquisition from day one, then maintain always-on optimization that squeezes 15-40 % more performance out of the same spend.
Because we plan holistically for you—search, social, programmatic display, CTV, audio, and out-of-home—we deliver cross-channel consistency that amplifies reach without fragmenting your story.
Behind the scenes, server-side tagging and clean-room aggregation power full-funnel measurement, tying every click, view-through, or store visit to your pipeline, LTV, and board-ready ROI report.
Transparency is hard-wired into our model for your benefit: real-time pacing alerts, brand-safety and fraud blocking, and a flat, predictable subscription structure keep your budget protected while we scale what works.
By hiring our marketing team you’ll turn the complexity of today’s ad landscape into a growth engine—so you can see exactly how each impression moves the revenue needle.
The digital agency for brands you know
& nonprofits you love.
Paid advertising, with intent.
Display Ads
We create attention-grabbing, engaging digital display ads served across multiple ad networks. From next-gen display ads to more traditional static and HTML5 ads, we create digital ads that convert.
Sponsored Content & Content Discovery
We create sponsored and supplied content for organizations that drive conversations and conversions. Having a good story is not enough in today’s fragmented world. We’ll help you put your story in front of your target audience.
Non-Digital Ads
Out-of-home, TV, print, direct mail, and other traditional advertising methods can be powerful tools to connect with your audience when done right. We’re happy to help you connect your digital and physical worlds through a comprehensive media plan.
Audio Ads
We write scripts and produce audio ads that connect with listeners. From streaming audio to podcasts to traditional radio, a recognizable and trusted voice is a powerful tool. Our team can help produce spots and put your brand in the right ears.
Our search marketing efforts help organizations stay at the top of search and connect with people who are actively searching for relevant terms.
We produce video ads that create connections. We’re visual creatures who watch more videos now than ever before. Our team is happy to help bring your vision to life and connect with your audiences.
Standard solar is a national leader in renewable energy. They use their resources and expertise to increase the development, funding, ownership, and operation of commercial and community solar projects nationwide. New Target has helped Standard Solar stay top of mind through a robust search marketing effort that delivers.
Frequently Asked Questions
Media buying is the process of purchasing advertising space across various platforms—digital and traditional—to deliver your brand’s message to your target audience. At New Target, we take a holistic, performance-driven approach by integrating audience strategy, creative development, ad placement, and analytics into a single campaign or subscription model. We optimize continuously with AI-powered bidding and predictive modeling, ensuring that every dollar you spend is maximized for ROI across search, social, CTV, audio, and even out-of-home channels.
We use server-side tagging, clean-room data aggregation, and full-funnel analytics to tie each impression, click, and conversion to business outcomes like customer acquisition, pipeline value, and lifetime value (LTV). Our performance reporting includes real-time pacing alerts, brand safety tracking, and fraud detection to ensure campaign transparency. The result: board-ready ROI reports that demonstrate exactly how your media investment drives growth.
Learn more about our marketing analytics platform, Insights Origin.
In addition to display ads and search ads, we offer a wide array of placements including:
• Sponsored content and native discovery units to tell your story in context
• Audio ads for podcasts, streaming platforms, and radio
• Video ads across CTV and social media
• Non-digital ads such as TV, out-of-home (OOH), print, and direct mail
This cross-channel planning allows us to maintain message consistency while expanding your reach across the full media ecosystem.
We use AI-powered bidding algorithms and predictive look-alike modeling to find and convert your ideal customers at a lower cost per acquisition (CPA). AI enables real-time optimization, meaning campaigns are adjusted dynamically based on performance signals. On average, our clients see 15–40% more performance from the same budget through AI-enhanced media buying.
Absolutely—we’re a full-service digital agency, which means we don’t just place ads; we create them. From HTML5 display ads and sponsored content to audio spots and video production, our creative team works alongside our media strategists to craft assets that perform. By uniting message and media, we ensure your ads not only reach the right audience—but resonate with them!!
Learn more about our creative services.
Yes. We offer both campaign-based and subscription-based models that are fully transparent, with flat pricing structures and real-time reporting dashboards. We build in safeguards like brand safety protocols, fraud protection, and budget pacing alerts to ensure you stay in control. Our goal is to make media buying simple, scalable, and accountable—so your investment becomes a reliable growth engine!
Contact us to build a tailored media plan.
Our marketing team operates out of two creative hubs—Washington, DC, and Southern California—but we also proudly embrace remote work. This flexibility allows us to hire the most talented people no matter where they live, expanding our reach beyond the boundaries of our physical offices. Whether someone is based in the city or tucked away in a small town, we function as one seamless, collaborative team—connected by purpose, not just proximity.
Want a peek behind the scenes? Check out this fun video to see how our team gets things done from wherever they call home!