Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
New Target’s web marketing team has 20+ years of experience working with clients and organizations of all sizes to drive online results from offices in Washington, DC and Los Angeles. We take an integrated approach to online marketing, meaning we integrate an online marketing strategy into your web project from the start. From the beginning of your project, we define or clarify your goals and objectives and overlay our marketing knowledge to develop detailed plans.
Our search marketing services are custom tailored to your organization and can include:
- Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
- Paid Ad Campaign Creation and Management
- Search, Display, Contextual, Remarketing (Follow), Google Shopping, and Video Ads (YouTube)
- Content Development and Marketing
- Social Media Advertising
- Conversion Optimization
- Analytics and Reporting
Search Engine Optimization
Search engine optimization (SEO) has evolved over the years into something much more than just throwing a few keywords on a page and adding metatags. Now it encompasses many more elements including content strategy, backend/technical configurations, site performance metrics, mobile, and much more.
New Target delivers integrated search engine optimization into the entire project from inception, development, and launch to deliver outstanding results for your organization.
We understand your company goals and drive high quality targeted leads to your business. We identify keyword opportunities and recommend strategies to take advantage of current search trends. We provide detailed reporting on the metrics that matter most including lead generation and conversions.
In today’s competitive business landscape, a functional website is not enough. Your website needs to be optimized for search engines to be found by customers looking for your services and products. New Target handles all the website code optimization, technical implementation, testing, and ongoing support your company requires to be search engine friendly. From website design to management, we make sure your company is visible online.
Search Engine Marketing
Search engine marketing (SEM) is the process of increasing targeted website traffic through paid advertising.
At New Target, we review your company goals and develop paid ad campaigns targeting the people who are looking for your products and services. We’ll determine the ad platforms that support your goals, recommend appropriate budgets, and develop long-term campaign strategies.
We can make your company visible with paid ads on:
- Search Engines (Google, Bing/Yahoo)
- Related Websites (Google Display Network)
- Social Media (LinkedIn, Facebook, Twitter, Snapchat, and more)
- Google Shopping
Using our integrated approach, we bring you as many targeted leads as possible at the lowest acquisition cost. We direct paid ads traffic to lead-gen focused landing pages with clear calls to action and methods to capture lead information. New Target monitors paid ad performance, implements recommended code or design changes, and shares results. We work with paid advertising clients of all sizes from privately held businesses to large public corporations and national associations.
Other companies say they work with Google, but we do directly. New Target is a certified Google Partner company with a high-performance benchmark that lets us access and collaborate with dedicated AdWords representatives at Google. We are one of 100 agencies participating in the exclusive, invitation-only Google Partners Elevator initiative. The Elevator initiative is designed to accelerate growth of high potential Google Partners with extra support and training. Our Google AdWords certified team will identify opportunities to grow your business and implement a long-term paid marketing strategy.