If you’ve ever abandoned a shopping cart online, you’re not alone. In fact, about 70% of all online shoppers have done it at least once.
There are many reasons why people abandon their shopping carts. Sometimes it’s because they’re just browsing and not actually ready to buy anything. Other times, it’s because the shipping costs are too high, their preferred payment method is not offered, or the checkout is too difficult or involved.
Whatever the reason, abandoned carts can be a big problem for ecommerce businesses.
There are a few things that you can do to reduce the number of abandoned shopping carts on your website. First, make sure that your website is easy to use and navigate. Second, offer free shipping or be upfront about what shipping costs will be and even consider offering discounts for items in the shopping cart. Finally, send reminder emails to customers who have abandoned their carts.
By implementing an abandoned cart solution, you can recover lost sales and boost your business’ bottom line.
What is an Abandoned Cart Solution?
An abandoned cart solution is a tool that helps ecommerce businesses recover lost sales. These solutions work by sending automatic emails to customers who have left items in their shopping cart, reminding them of what they were interested in and giving them a chance to complete their purchase.
Abandoned cart solutions can be extremely effective. In fact, data shows that abandoned cart email campaigns have an average open rate of nearly 40 percent and can result in recovered sales of up to 20 percent.
There are a number of different abandoned cart solutions on the market, so it’s important to choose one that’s right for your business.
Abandoned cart solution features
The best abandoned cart solutions will automatically send emails to customers who have left items in their shopping carts. This way, you don’t have to worry about manually sending out reminders.
Look for a solution that offers customizable email templates so you can make sure your messages match your brand’s voice and style.
Choose a solution that provides insights (through analytics and reporting) into your abandoned cart campaigns so you can see what’s working and what’s not.
A/B testing allows you to test different versions of your emails to see which ones are most effective. This is a valuable feature to look for in an abandoned cart solution.
Segmentation allows you to send different messages to different groups of people. For example, you might want to send a different message to first-time shoppers than you do to repeat customers.
How to Use an Abandoned Cart Solution
Once you’ve selected an abandoned cart solution, it’s time to put it into action. Here are a few tips to help you get started:
Set Up Automatic Emails
The first step is to set up automatic emails. These are the emails that will be sent out automatically to customers who have left items in their shopping carts. Most abandoned cart solutions will allow you to customize the frequency and timing of these emails, so experiment to see what works best for your business.
Write Compelling Copy
Next, you’ll need to write compelling copy for your emails. Remember, the goal is to get customers to come back and complete their purchase, so your messages should be clear, concise, and persuasive.
Use Images and Videos
In addition to written copy, consider using images and videos in your emails. These can help grab attention and further persuade customers to come back and finish their purchase.
Offer a Discount
One effective way to get customers to come back and complete their purchase is to offer a discount. This could be a percentage off the total purchase price or free shipping on orders over a certain amount. Experiment with different discounts to see what works best for your business.
Monitor Your Results
Finally, be sure to monitor your results so you can see what’s working and what’s not. Most abandoned cart solutions will offer some kind of analytics and reporting, so take advantage of these features to fine-tune your campaigns.
By following these tips, you can use an abandoned cart solution to recover lost sales and boost your bottom line.