Operating in the Association Capital of the World

Are you an association looking to update your website's design, expand or improve services to your members through modern technology, or integrate your website with an association management system (AMS)?

New Target has been serving the association market since 1998 at our headquarters in Alexandria, VA, the association capital of the world! We work with our association clients to plan – and then take – the next step towards better leveraging the power of web technologies and strategies to increase membership, retain members, and increase revenue. An association's website is the communication platform to reach members, potential members, and customers. New Target's web design and development professionals will ensure your website is ready to serve a diverse range of online needs and objectives and keep your members engaged with personalized, adaptive web experiences.

We are fluent in the online technologies the association industry has come to know and rely on:

  • iMIS
  • netFORUM
  • Aptify
  • Informz
  • Higher Logic
  • MemberSuite
  • Blackbaud
  • Salesforce
  • Bill Highway
  • Personify

Don't see your system listed here? Don't worry. We've integrated with so many third parties over the years we were sure you wouldn't want to read a list that long - and we're not much for braggadocio.

Experts in:

  • Online Communities
  • AMS Integration
  • Membership Marketing
  • Social Media Strategies
  • Member-centered Design
  • Online Marketing


Customer-centric Websites and Applications

We have been serving the corporate market since inception in 1998, providing websites and online applications to increase profits through product sales as well as streamlined professional services.

New Target has worked with a number of national businesses to reach the increasingly mobile consumer through innovative social media marketing campaigns, mobile application development and integration, and much more.

We’ve provided various online services to commercial clients over the years in Los Angeles, Washington DC, and around the country including: eCommerce; onsite business transformation consulting; custom application development; hosting; interactive application development; website redesigns and redevelopments; website, application, and email hosting; online marketing strategic; web consulting; and 3rd party vendor transition support.

We work with our commercial clients to maximize profits and reduce costs.

Experts in:

  • eCommerce
  • Messaging & Writing
  • Online Advertising
  • Social Marketing
  • Payment Gateway Integration
  • Conversion Analysis



We provide exceptional quality, custom web solutions to government agencies at the local, state, and federal levels as well as to independent commissions and non-governmental organizations. From our headquarters in Alexandria, VA, New Target is centrally located inside the beltway near Washington DC. 

Our proximity to many federal agency headquarters means our web strategy, design and development expertise is always close by and available for in-person collaboration - often times the critical ingredient to a successful federal information technology project. New Target has delivered several high profile web design and development projects for prominent government agencies and we continue to expand our onsite and offsite web design and development services to all branches of government.

New Target has been awarded the following GSA Schedules:

  • Professional Services Schedule (PSS) Schedule 541
  • Information Technology (IT) Schedule 70

In addition to our own GSA Professional Services Schedule 541 - formerly known as Advertising and Integrated Marketing Solutions (AIMS) - and Information Technology (IT) Schedule 70 Contracts, through arrangements with teaming partners, we provide our public sector clients with access to our services through the following contracting vehicles:

  • 8(a)
  • Service-Disabled Veteran-Owned
  • Judicial Multiple Award Services (JMAS IV)

To find out more about New Target’s public sector services, please contact us at or at 703.548.3433.


Just as we do for our Federal clients, New Target provides web services to State governments as well. We are a Virginia Department of Minority Business Enterprise (DMBE) small, woman-owned certified vendor. To view New Target's certification visit the SWaM certified vendor website and search for "New Target" to view our listing.

Accessibility Resources

View Voluntary Product Accessibility Templates (VPATs) for content management systems New Target uses. A VPAT describes how a product or service addresses U.S. Section 508 accessibility guidelines.

Contracting Details

    511210 - Software Publishers
  • 519130 - Internet Publishing,
    Broadcasting, and Web Search Portals
  • 517110 - Internet Service Providers
  • 518210 - Data Processing, Hosting,
    and Related Services
  • 541430 - Graphic Design Services
  • 541511 - Custom Computer
    Programming Services
  • 541512 - Computer Systems
    Design Services
  • 541519 - Other Computer
    Related Services
  • 541613 - Marketing Consulting Services



New Target has worked with non-profits to achieve their organization’s mission and spread awareness through strategic outreach campaigns, branding, content development, online fundraising, and more.

As a non-profit organization, the value of engaging and making an impact on your audience and stakeholders is very important. With digital storytelling & outreach, you can connect with your members and supporters in new and engaging ways. We have the experience and technology tools necessary to help your organization tell your story on multiple digital platforms in order to broaden your reach.

As a full-service digital agency that has worked with non-profits for two decades, we understand the struggle of incorporating and keeping up with digital technology with limited resources. We work with you to tailor a specific plan for your organization while taking into consideration your mission and organization goals. Working with New Target will help you grow your existing membership and fundraising efforts.

Experts in:

  • Digital Engagement & Storytelling
  • Third-party Database & Membership Integration
  • Supporter & Donor Outreach
  • Social Media Strategies
  • Online Marketing
  • Graphic and Creative Design