Reno & Cavanaugh
A refreshed WordPress website that brings the firm’s brand to life and connects visitors with the right legal professionals.
The Challenge
For a law firm, one of a website’s most important roles is connecting visitors with the right legal professional. Existing clients may arrive looking for a familiar attorney or staff member. Prospective clients may know the type of legal support they need but have yet to identify whom to contact.
Reno & Cavanaugh partnered with New Target to redesign its website around those needs, pairing clearer navigation with an elevated design that reflects the firm’s refreshed brand.
At the center of the redesign was the employee directory, supported by stronger connections between the firm’s practice areas and the attorneys who serve them. To keep those connections accessible and information current, the site needed to be easy to navigate on both desktop and mobile as well as straightforward for staff to update.
Our Approach
The New Target team approached the redesign around a straightforward goal: make it easier to understand the firm’s expertise, find the right person, and reach out.
Built on WordPress, the new website combines refreshed visual design with practical improvements to navigation and content management. We gave particular attention to the directory and practice area pages, creating complementary paths to contact for visitors arriving with different needs.
Bringing the Refreshed Brand Online
The new design translates Reno & Cavanaugh’s refreshed brand into a polished, cohesive website. The updated visual presentation gives the firm a stronger first impression while keeping information clear and approachable.
The result is a digital experience that feels aligned with the firm’s updated identity and gives its people and expertise greater prominence.
We streamlined navigation to create a clear path from exploring the firm’s services, history, and values to contacting a relevant legal professional. Responsive layouts extend that experience across devices, with mobile navigation and page layouts that keep key information and contact details within easy reach.
Putting People at the Center
The redesigned “Our People” page and individual employee profile pages are central features of the new site. They provide easier ways to navigate the firm’s team, locate an attorney or staff member, and access the information needed to reach out.
We also brought relevant attorney contacts directly into practice area pages. Visitors exploring a service can identify whom to contact while reading about that area of expertise, without having to begin a separate search through the directory.
Together, these features support two essential journeys: finding a specific person and finding a professional whose expertise matches a legal need.
Making Content Management Easier
The WordPress editing experience was configured to make routine content updates straightforward for Reno & Cavanaugh’s staff. The team can keep information current through a simple content management process, supporting the ongoing usefulness of the site.
That ease of maintenance matters for a law firm, where accurate team information and practice area content are essential to guiding visitors to people with the right expertise.
The Outcome
Reno & Cavanaugh’s redesigned website pairs an elevated brand presence with a more purposeful visitor experience. Streamlined navigation and responsive design make information easier to find across devices, while the revamped directory, individual employee profile pages, and practice-area contact sections make the firm’s people more accessible.
With a WordPress platform that is simple for staff to manage, the firm can keep that experience current as its content and team evolve. The website now creates a clearer connection between exploring the firm’s capabilities and starting a conversation with the right person.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
With AI search, chatbot solutions, AEO, GEO, and digital PR, we help your brand show up accurately, respond intelligently, and earn trust where today’s users are searching, comparing, and deciding.
