Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 12 min read
Citizens expect government websites to be as intuitive and user-friendly as the best commercial sites they visit. When someone goes online to renew a driver’s license, apply for benefits, or
- 7 min read
Paid search success doesn’t come from the volume of keywords you target—it comes from intentionality. Many advertisers throw broad match terms into Google Ads and hope something sticks. But wishful...
- 5 min read
Drupal 11 is here, and with it comes a new wave of opportunities for site builders and development teams to create faster, more efficient, and better-designed websites. With a revamped...
- 6 min read
Understanding your audience is no longer a marketing luxury—it’s the linchpin of success. While many organizations have built personas to represent their audience, these models too often remain superficial: a...
- 3 min read
An intranet is a private network that is accessible within an organization, typically to its employees. Intranets can be used for sharing information and communication both internally among employees and...
- 3 min read
A style tile is a tool that graphic designers use to capture design details like the font, colors, and styles they’ll use before creating each page of their web or...
- 3 min read
As a business owner, big or small, you know how important it is to be visible in search results when people in your area are looking for products or services...
- 3 min read
A WordPress plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features. Plugins...
- 3 min read
Google News is a service that provides real-time news updates to users of the Google search engine. The service uses an algorithm to select stories from a variety of online...
- 4 min read
Salesforce is a customer relationship management (CRM) platform that helps businesses manage and track their interactions with current and potential customers. It also offers a variety of tools for sales,...
- 3 min read
Google Analytics is a powerful tool that can help you glean insights about your website visitors and their behavior. When used correctly, it can be a valuable asset in growing...
- 4 min read
It’s no secret that it costs more to acquire a new customer than to retain an existing one. In fact, businesses can lose up to five times more revenue by...
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