Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 20 min read
Your website is more than just an online brochure, it’s the public face of your organization, a hub for customers or supporters, and often a critical revenue channel. Yet too
- 7 min read
Your nonprofit website isn’t just a digital brochure, it’s your most valuable fundraising tool. Whether you’re trying to reach new donors or retain loyal supporters, the user experience (UX) of...
- 9 min read
Social Media Outreach Governments face mounting pressure to communicate clearly, quickly, and directly with the public. Traditional press releases and town halls still have their place, but social media has...
- 5 min read
You’ve crafted the perfect PPC ad. The copy is tight, the targeting is dialed in, and the click-through rate is climbing. But unless your landing page is equally well-crafted, those...
- 3 min read
When you think of Apple, you think of words like “innovation,” “sleek,” and “simple.” This is an example of brand association. Brand association is the emotions, concepts, qualities, or traits...
- 2 min read
When designing a website, you might probably have tons of questions about what colors to use, how to organize elements, etc. Lucky for you, you don’t have to guess; you...
- 3 min read
A content strategy is more than just how often you post a blog or what topics you cover in your content; it lays out the goals you want to achieve...
- 3 min read
Nonprofits can use modern advertising tools and methods to engage with donors, create trust, inspire support, and convert one-time donations into charity advocates. However, even the best advertising strategies can...
- 2 min read
Leadership expert Simon Sinek said, “People don’t buy what you do; they buy why you do it. The Golden Circle is a famous concept that Sinek presented in his popular...
- 3 min read
Look at the big picture, but also the small. With the increasing complexity of website design and the need for a deeper understanding of user intent, UX website designers must...
- 3 min read
The creative process, challenge, definition, solution How do you solve a problem like Maria? Or any problem for that matter? The British charity called Design Council has identified a method...
- 2 min read
A complex user interface can quickly frustrate users and cause them to abandon your website faster than they found it. A good user experience is key to the success of...
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