Websites

Website Integrations

Connect your website to the systems your organization depends on.

Integrating websites, gracefully.

Website integrations connect your CMS to the systems that run your organization so data flows automatically and the user experience feels seamless. New Target delivers website integration services to nonprofits, associations, brands, and government teams for outcomes like cleaner data, faster operations, and better conversion performance.

We design integration architecture, build and test APIs, and support the pipelines after launch. If your website needs to connect to CRM, AMS, ecommerce, or analytics, we can help you make it reliable and scalable.

Contact us to talk about the systems your website needs to connect and the user experience you want to improve.

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You benefit from our experience.

Expertise Area How We Help Your Team’s Benefit
CRM & Marketing Automation Integration We connect website forms to Salesforce, HubSpot and marketing automation tools, with data mapping and workflows built around your sales or outreach process. Your team can follow up while interest is fresh, without exporting lists or reentering contact details.
Association Management System (AMS) Integration We connect systems such as iMIS and Fonteva with your website to support member profiles, directories, renewals and event registration. Members can do more for themselves, while your staff spend less time updating records and answering account questions.
Single Sign-On & Access Control We integrate website logins with your identity provider and configure permissions for member resources, learning platforms and other restricted services. People can move between connected services without repeated logins. Your team controls who has access to what.
Ecommerce, Donation & Payment Integration We connect online stores and donation forms with payment processors and customer or donor databases, including WooCommerce, Salesforce and DonorPerfect integrations. Purchases and gifts reach the right records, making order fulfillment, donor follow-up and reconciliation easier for your team.
Custom API & Legacy System Integration Our developers build API connections and scheduled data syncs for custom databases and legacy software, with data validation and error handling. Keep the systems that still serve you well, with less copying, pasting and correcting information between them.
Analytics & Reporting Integration We connect website, campaign and CRM data with your reporting tools so you can follow what happens after a visit or form submission. Your team spends less time assembling reports and gets a clearer view of which efforts produce results.
Integration Testing & Ongoing Support We test data transfers and user journeys, document the connections and maintain integrations as your website and connected platforms change. You have an experienced technical team to investigate problems and keep important services working after launch.

We've integrated your CMS & CRM.

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Case Study

World Resources Institute: Global Forest Watch

Using data to save forests globally.
WRI’s Global Forest Watch program works tirelessly to reverse deforestation, restore degraded lands, and eradicate illegal harvesting of wood products. New Target helped WRI release the first edition of its annual flagship publication, the Global Forest Watch (GFW) as an immersive digital experience rooted in data.

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Frequently Asked Questions

What types of systems can you integrate with our website?

We integrate websites with a wide range of systems including CRMs (like Salesforce, DonorPerfect), AMSs, ERPs, marketing automation tools (like Pardot), e-commerce platforms (like WooCommerce), payment gateways, and analytics suites. Whether you need real-time data syncing or automated workflows, we build secure, reliable pipelines that make your digital ecosystem work seamlessly.
Explore more of our digital strategy services.

How do you ensure that our digital experience platform is stable and scalable?

Unlike developers who simply “hook up” APIs, we design integrations to be fault-tolerant, secure, and built for growth. Our process includes requirements analysis, custom API development, data mapping, testing, and ongoing support. This ensures your data flows reliably—even at scale—and your systems evolve without disruption.

Do you offer support for custom or legacy system integrations?

Yes. With over 25 years of integration experience, we’ve worked with both modern SaaS tools and custom-built legacy systems. Whether you’re integrating with a proprietary membership database, a legacy ERP, or a niche donation platform, we design integration solutions tailored to your tech stack and business goals.

See how we’ve helped large associations and nonprofits succeed.

Can you integrate Salesforce or DonorPerfect with WordPress or Drupal?

Absolutely. We’ve successfully integrated Salesforce and DonorPerfect with both WordPress and Drupal, enabling real-time data syncs, custom form submissions, and marketing automation flows. For example, we recently automated supporter data syncing for a national association and built a frictionless lead generation flow using Drupal 10, Salesforce, and Pardot for a global aviation company.

How do integrations improve user experience and internal operations?

Well-executed integrations eliminate manual data entry, reduce errors, and enable real-time personalization, single sign-on (SSO), donation tracking, and content targeting. For your users, this means smoother interactions. For your team, it means more time to focus on growth instead of reconciliation—just like the client whose nightly supporter record sync saved them 80% in manual processing time.

What is your process for planning and delivering a successful digital experience platform?

We start with a deep technical assessment of your existing systems and business goals. From there, we architect an integration plan that includes API strategy, data governance, error handling, and testing protocols. Our team handles every step—from design to post-launch support—ensuring your website and systems communicate reliably and securely as a digital experience platform.

Let’s chat and discuss your digital experience platform roadmap.

What’s it like to work with your website services team?

We’ve designed and integrated many websites, so you can trust us to handle all the technical details—no stress, no surprises. Our job is to make your digital operations easier, so you can focus on what matters most. And drama? We leave that where it belongs—at the movies (preferably with popcorn).