Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 5 min read
Search is getting wider Search is not disappearing. It is widening. Buyers still use Google, but they also ask AI tools for shortlists, compare reviews, listen to peers, and complete...
- 6 min read
Governance Matters Who should organizations blame when publishing becomes slow? It’s usually the website platform. The content is stuck waiting for approvals. All the departments struggle to update their information,...
- 4 min read
Search is changing faster than it has in decades. For years, organizations focused almost exclusively on earning clicks from traditional search engine results pages. Success was measured by rankings, traffic,...
- 5 min read
Organizations today collect more data than ever before. Nonprofits track donor engagement and program outcomes. Associations monitor membership trends and event participation. Government agencies measure service delivery and public engagement....
- 3 min read
Finding the right place for your paid content can be a challenge. Online advertising doesn’t always deliver the results we want for a variety of reasons, one of which is...
- 3 min read
With more and more people spending more and more time on social media sites like Facebook, Twitter, and Instagram, it’s becoming a virtual “public square.” It’s the 80s mall, the...
- 3 min read
We customers love frictionless shopping. Throw an obstacle in our way, and we’ll just keep on driving to the next shop. That gas station that’s on the wrong side of...
- 3 min read
Today, customers use multiple communication channels when they interact with a business or buy products and services that they want. Not only this, but they often pass seamlessly back and...
- 5 min read
Many websites feature a large image right below the navigation bar and above the rest of the webpage content. This is called the “hero image.” Why is this important enough...
- 3 min read
We all know what minimalism is. A luxury store’s front window with white walls featuring one stunning black cocktail dress, Google’s homepage. There’s usually a lot of white involved in...
- 4 min read
When a mother brings her sick child just the right snack, when a husband gives his wife flowers at just the right moment, bonds are formed. “They get us.” That’s...
- 3 min read
You can create content that resonates with both users and search engines alike by using strategic keyword research. Keyword research is the process of discovering and studying the words or...
Ready for a consultation?
If you need help with the latest web design trends, digital marketing approaches, AI technologies, or industry-specific digital services, please fill the form below and an expert will be in touch!