Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 6 min read
Phishing Attacks Phishing is the term for a cyber scam where a bad actor pretends to be someone trusted (your bank, a coworker) in order to trick you into revealing...
- 9 min read
For years, digital advertising has largely meant meeting people in one of two places: where they search or where they spend time. Google Ads captures people actively looking for something....
- 6 min read
Choosing a website platform often begins with a spreadsheet. The organization gathers requirements. Someone creates columns for security, accessibility, integrations, content management, scalability, performance and cost. WordPress, Drupal, Webflow, and...
- 7 min read
Public relations used to be relatively straightforward. Your organization developed its message, communicated with journalists and industry publications, issued press releases, cultivated relationships and tried to earn positive coverage. All of...
- 3 min read
Finding the right place for your paid content can be a challenge. Online advertising doesn’t always deliver the results we want for a variety of reasons, one of which is...
- 3 min read
With more and more people spending more and more time on social media sites like Facebook, Twitter, and Instagram, it’s becoming a virtual “public square.” It’s the 80s mall, the...
- 3 min read
We customers love frictionless shopping. Throw an obstacle in our way, and we’ll just keep on driving to the next shop. That gas station that’s on the wrong side of...
- 3 min read
Today, customers use multiple communication channels when they interact with a business or buy products and services that they want. Not only this, but they often pass seamlessly back and...
- 5 min read
Many websites feature a large image right below the navigation bar and above the rest of the webpage content. This is called the “hero image.” Why is this important enough...
- 3 min read
We all know what minimalism is. A luxury store’s front window with white walls featuring one stunning black cocktail dress, Google’s homepage. There’s usually a lot of white involved in...
- 4 min read
When a mother brings her sick child just the right snack, when a husband gives his wife flowers at just the right moment, bonds are formed. “They get us.” That’s...
- 3 min read
You can create content that resonates with both users and search engines alike by using strategic keyword research. Keyword research is the process of discovering and studying the words or...
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