Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 5 min read
Search is getting wider Search is not disappearing. It is widening. Buyers still use Google, but they also ask AI tools for shortlists, compare reviews, listen to peers, and complete...
- 5 min read
Website Maintenance Has Entered the AI Era Website maintenance has always been important and fairly predictable. The goal of website maintenance was to keep the software updated, monitor its security...
- 6 min read
Once you have invested significant time and money and finally managed to bring visitors to your website to generate leads, what then? The moment a visitor fills out a website...
- 6 min read
Brand Messaging Architecture Keeps Branding On Point Don’t be that organization that invests heavily in brand strategy only to watch its impact slowly fade. You’ve invested leadership time into workshops,...
- 3 min read
International website structures have a significant impact on the effectiveness of your global digital strategy. Not only is it a very technical decision, but also you must also connect your...
- 3 min read
Do you know what you’re posting, blogging, and sharing with your followers this week? How about next week? Next month? An editorial calendar is a workflow that helps content creators...
- 3 min read
A component library is super handy, especially when your goal is to scale fast. When you want to optimize development across platforms, definitely consider using a component library. Component libraries...
- 3 min read
Micro-interactions, while small events, make a large impact. They effectively communicate ethos and brand identity, all while strengthening relationships with your customers. These small but habit-forming interactions make for an...
- 4 min read
A conversion funnel, sometimes referred to as a sales or marketing funnel, is a term to describe the different stages of a buyer’s journey potential customers have to go through...
- 3 min read
How do you know if a page, or any element on a page for that matter, scrolls? Well, an obvious sign is if it has a scrollbar. But what if...
- 4 min read
Social media and government don’t really seem like things that would go hand in hand. But, the reality of it is that social media is a hugely effective platform for...
- 4 min read
LinkedIn paid advertising, when used effectively, will help your brand’s voice break through the noise and find the right audience. Four out of five of the platform’s +750 million members...
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