Digital Insights Blog, page 55
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 12 min read
Citizens expect government websites to be as intuitive and user-friendly as the best commercial sites they visit. When someone goes online to renew a driver’s license, apply for benefits, or
- 7 min read
Paid search success doesn’t come from the volume of keywords you target—it comes from intentionality. Many advertisers throw broad match terms into Google Ads and hope something sticks. But wishful...
- 5 min read
Drupal 11 is here, and with it comes a new wave of opportunities for site builders and development teams to create faster, more efficient, and better-designed websites. With a revamped...
- 6 min read
Understanding your audience is no longer a marketing luxury—it’s the linchpin of success. While many organizations have built personas to represent their audience, these models too often remain superficial: a...
- 2 min read
The term LAMP stack was created Michael Kunze 20 years ago. He wrote an article for a German computing magazine, and he wanted to show that a bundle of free...
- 3 min read
Finding the right place for your paid content can be a challenge. Online advertising doesn’t always deliver the results we want for a variety of reasons, one of which is...
- 3 min read
With more and more people spending more and more time on social media sites like Facebook, Twitter, and Instagram, it’s becoming a virtual “public square.” It’s the 80s mall, the...
- 3 min read
We customers love frictionless shopping. Throw an obstacle in our way, and we’ll just keep on driving to the next shop. That gas station that’s on the wrong side of...
- 3 min read
Today, customers use multiple communication channels when they interact with a business or buy products and services that they want. Not only this, but they often pass seamlessly back and...
- 4 min read
Many websites feature a large image right below the navigation bar and above the rest of the webpage content. This is called the “hero image.” Why is this important enough...
- 3 min read
We all know what minimalism is. A luxury store’s front window with white walls featuring one stunning black cocktail dress, Google’s homepage. There’s usually a lot of white involved in...
- 4 min read
When a mother brings her sick child just the right snack, when a husband gives his wife flowers at just the right moment, bonds are formed. “They get us.” That’s...
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