EducationUSA Fair Portal

A portal to the American experience.
EducationUSA is a U.S. Department of State-supported network of over 430 international student advising centers in 178 countries and territories.


EducationUSA needed a web application for a new student fair portal that integrated with Slate. The application needed a smooth user experience (UX), with clear calls to action (CTAs), and compelling imagery.


New Target created a digital experience that promoted discoverability across the site through a robust search, an interactive map, detailed calendar, and more that propel users towards a better education and better life.
educationusafairportal tablet


Leads Increase
0 %
Cost Per Lead Decrease
0 %
Website Traffic Increase
0 %
educationusafairportal desktop


Our goal was to create a web application that was more than just a website, one that encouraged exploration and brought excitement to a portal while providing all necessary information in an easy to use, creative way.

We needed to create an experience that worked for students and education professionals alike. To make this work for global users, we needed to strip out unnecessary filters and information and make the experience intuitive and translatable.

Design & Creative Vision

Based on EducationUSA, the U.S. State Department, and IIE’s branding standards, we created a responsive, user-friendly, integrated website. We also brought a mobile-first approach to the project. We pulled inspiration from the college experience and focused on creating pages that feel familiar to our target audience. This included using a semi-longform style equipped with anchor links to keep the website compact.


We chose WordPress to power the online experience because of its intuitive user interface and great content editing features.

The project came with a necessary set of third-party integrations including Slate and Event Squid. Additionally, we ensured that the data was pushed to the EducationUSA website as well.

On the website, we ensured that visitors can filter and find the content they need through a robust search tool.

How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.